|
International Journal of Market Research
Volume 48 Issue 5, 2006
- Viewpoint : Writing stuff-why bother? / Gill Ereaut
- Viewpoint : Response to 'The trouble with marketing research is marketing researchers' by Nigel F. Piercy / Rosie Campbell
- Looking for the emotional unconscious in advertising / David Penn
- The prevalence and usefulness of market research : an empirical investigation into 'background' versus 'decision' research / Raguragavan Ganeshasundaram and Nadine Henley
- Application of projective techniques in an e-business research context : a response to 'Projective techniques in market research-valueless subjectivity or insightful reality?' / Elaine Ramsey, Patrick Ibbotson and Patrick McCole
- The relationship between corporate websites and brand equity : a conceptual framework and research agenda / Evmorfia Argyriou, Philip J. Kitchen and t.C. Melewar
- Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings / Mark S. Johnson, Ellen Garbarino and Eugene Sivadas
- Utilising surveys for finding improvement areas for customer satisfaction along the supply chain / Ipe Deveci Kocakoc and Ali Sen
- Book reviews
Volume 48 Issue 4, 2006
- Viewpoint : The splintered society / Winston Fletcher
- Client-driven change : the impact of changes in client needs on the research industry / Simon Chadwick
- Escaping the channel silo : researching the new consumer / Hester stuart-Menteth, Hugh Wilson and Susan Baker
- Understanding the nature of hemispherical lateralisation and its application to marketing / Anthony Grimes
- Predictive segmentation in action : using CHAID to segment loyalty card holders / Luara Galguera, David Luna and M. Paz Mendez
- What the Audit Commission really thinks of consultation / John May
- Book reviews
Volume 48 Issue 3, 2006
- Viewpoint : The trouble with marketing research is marketing researchers / Nigel F. Piercy
- How to use advertising to build brands / Spike Cramphorn
- Ecological analyses of the 2005 British Election Study / Ron Johnston and Richard Harris
- Old and new theory for the practice of public participation / John May
- Internet adoption as a two-stage transition / Subroto Roy and Sanjoy Ghose
- Measuring the impact of informational democracy on consumer power / Jose M. Barrutia and Jon Charterina
- Book reviews
Volume 48 Issue 2, 2006
- Viewpoint : Commercialisation of childhood? / Agnes Nairn
- Using investment-based techniques to prove the 'bottom line' value of research / Vicki Tanner
- Attitude formation online / Maria Sicilia, Salvador Ruiz and nina Reynolds
- Context effects and context maps for positioning / Minhi hahn, Eugene Won, Hyunmo Kang and Yong J. Hyun
- Evaluating advertising effects on brand perceptions / Jenni Romaniuk and Emma Nicholls
- Competitive market analysis from a demand approach / Emilio Ruzo, Jose M. Barreiro and Fernando Losada
- Book reviews
Volume 48 Issue 1, 2006
- Viewpoint
- Out with the nes, in with the old / Wendy Gordon
- Use of Monte Carlo simulation for public sector / Roberto Foa and Melanie Howard
- The century of Bayes / Joseph J. Retzer
- Measuring Consumer reactions to sponsoring partnerships / Sverre Riis Christensen
- Audience experiences of media context and embedded advertising / Fred Bronner and Peter neijens
- Book review
Volume 47 Quarter 6, 2005
- We can do better.
- In pursuit of lost causes.
- Knowledgeable uncertainty: paradox or paradigm?.
- Global socio-economic levels: Development of a global non-occupational classification system.
- Comparing data from online and face-to-face surveys.
- 'Hidden' opportunities and benefits in using web-based business-to-business surveys.
- Identifying the influence of product design and usage situation on consumer choice.
- Advertising works and how: winning communications strategies for business.
- Statistics in market research.
Volume 47 Quarter 5, 2005
- Viewpoint: Maintaining research standards.
- Measuring the hidden power of emotive advertising.
- The development of a segmentation of the baby milk market.
- Cluster sampling: a false economy?.
- The mind versus market share guide to brand equity.
- An empirical comparison of methods to measure willingness to pay by examing the hypothetical bias.
- Marketing mistakes and successes.
- Sources of unofficial UK statistics.
Volume 47 Quarter 4, 2005
- Viewpoint./ Mouncey, Peter
- Experimental methods in market research./ Ryals, Lynette; Wilson, Hugh
- The effect of covering letter personalisation in mail surveys. / Gendall, Philip
- The influence of media on advertising effectiveness./ Nysveen, Herbjørn; Breivik, Einar.
- Can we learn together? / Roberts, Deborah; Baker, Susan; Walker, David.
- Impact of personal orientation on luxury-brand purchase value./ Shu-pei Tsai.
- The art and science of interpreting market research evidence./ Bartram, Peter.
- Who runs this place? The anatomy of Britain in the 21st century./ Chisnall, Peter M
Volume 47 Quarter 3, 2005
- A look at the evidence for the usefulness, reliability and validity of projective techniques in market research./ Boddy, Clive.
- An examination of the stability of operationalisations of multi-item marketing scales./ Kalafatis, Stavros P.; Sarpong Jr., Samuel; Sharif, Khurram J
- Determining the design of child-specific adoption advertisements: a conjoint analysis. / Bennett, Roger; Barkensjo, Anna.
- The role of geodemographic segmentation in retail location strategy./ Gonzalez-Benito, Oscar; Gonzalez-Benito, Javier.
- Organisational citizenship behaviour from the service customer's perspective. / Fernandez-Sabiote, Estela; Roman, Sergio.
- The Maslow business reader./ Chisnall, Peter M
Volume 47 Quarter 2, 2005
- Analysing customer satisfaction data: a comparison of regression and artificial neural networks./ Grønholdt, Lars; Martensen, Anne.
- Online focus groups./ Reid, Donna J.; Reid, Fraser J. M
- Comparing response distributions of offline and online data collection methods. / Schillewaert, Niels; Meulemeester, Pascale.
- Sales promotions effects on consumer-based brand equity./ Palazon-vidal, Mariola; Delgado-Ballester, Elena.
- Cases as configurations: using combinatorial and fuzzy logic to analyse marketing data. / Kent, Raymond A
- New consumer marketing: managing a living demand system.
Volume 47 Quarter 1, 2005
- The influence of children on purchases./ Tinson, Julie; Nancarrow, Clive.
- The business world will never be the same./ Gosschalk, Brian; Hyde, Allan.
- Response effects in a survey about consumer behaviour. / De Rada, Vidal Diaz
- The effect of introductions on telephone survey participation rates./ Brennan, Mike; Benson, Susan; Kearns, Zane.
- Commercial and philanthropic sponsorship. / Calderon-Martinez, Aurora; Mas-Ruiz, Francisco J.; Nicolau-Gonzalbez, Juan L.
- Advertising Works 12./ Chisnall, Peter M
- Brand failures: the truth about the 100 biggest branding mistakes of all time./Rothman, James.
Volume 46 Quarter 4, 2004
- Insight as a strategic asset--the opportunity and the stark reality. / Wills, Steve; Williams, Pauline
- Recruitment for online access panels. / Goritz, Anja S
- Exploring phenomenological research. / Kenyon, Alexandra J.
- Geographic price discrimination as a retail strategy./ Gonzalez-Benito, Oscar; Gonzalez-Benito, Javier.
- The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots. / De Pelsmacker, Patrick; Geuens, Maggie; Vermeir, Iris.
- Measuring service quality./ Morrison Coulthard, Lisa J
Volume 46 Quarter 3, 2004
- An investigation of country-of-origin effect using correspondence analysis: a cross-national context. / Ming-Huei Hsieh.
- Information overload in conjoint experiments. / Lines, Rune; Denstadli, Jon M
- Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition. / Eunkyu Lee Hu, Michael Y. Toh, Rex S.
- The impact of material incentives on response quantity, response quality, sample composition, survey outcome, and cost in online access panels./ Goritz, Anja S
- Comparison of the quality of qualitative data obtained through telephone, postal and email surveys. / Coderre, Francois; St-Laurent, Natalie; Mathieu, Anne
- A comparison of response characteristics from web and telephone surveys./Roster, Catherine A. Rogers, Robert D. Albaum, Gerald Klein, Darin.
- Conducting survey research among organisational populations in developing countries./ Ibeh, Kevin I. N. Brock, Jurgen Kai-Uwe.
Volume 46 Quarter 2, 2004
- Social Grading and the Census. / Meier, Erhard; Moy, Corrine.
- Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions. / Bottomley, Paul; Nairn, Agnes
- A new approach for exploring multivariate data: self-organising maps. / Bock, Timothy.
- A conceptual and measurement comparison of self-congruity and brand personality. / Helgeson, James G.; Supphellen, Magne
- Implementing neural networks for decision support in direct marketing. / Geng Cui; Man Leung Wong.
- Something approaching science? Cluster analysis procedures in the CRM era.
- Public attitudes to dependency and the welfare state.
Volume 46 Quarter 1, 2004
- Can online polls produce accurate findings? / Peter Kellner
- Internet polls : an evaluation / Nick Sparrow and John Curtice
- Internet vs. traditional polls : comment / John O'brien
- Public attitudes to the welfare state / Jonathan Bradshaw and Emese Mayhew
- Assessing survey data quality / Geert Loosveldt, Ann Carton and Jaak Billiet
- How much can we predict? / Ben Page
- Investigator-based interviews / Barbara Maughan
- Election survey freedom in the Philippines / Mahar Mangahas
- Methodological developments in the academic sector / Angela Dale
|
