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Journal of Consumer Marketing
Volume 23 Number 3 2006
- Editorial / Leventhal, Richard C. / (pp. 122-122)
- Mega, monster or misplaced? Do portion size brand extensions meet consumer needs? / Quilliam, Elizabeth Taylor / (pp. 123-124)
- Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks / Chan, Kara / (pp. 125-132)
- Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis / Fraj, Elena; Martinez, Eva / (pp. 133-144)
- The impact of country of design and country of manufacture on consumer perceptions of bi-national products' quality: an empirical model based on the concept of fit / Hamzaoui, Leila; Merunka, Dwight / (pp. 145-155)
- Integrating exhibit marketing into integrated marketing communications / Pitta, Dennis A.; Weisgal, Margit; Lynagh, Peter / (pp. 156-166)
- Computer currency / Jameson, Robert / (pp. 167-168)
- Internet currency / Pitta, Dennis / (pp. 169-170)
- Marketing Revolution / Clarke, Irvine / (pp. 171-171)
- Researching Customer Satisfaction and Loyalty: How to Find out What People Really Think / Goncalves, Karen P. / (pp. 171-172)
- Advertising to Baby Boomers / Wolburg, Joyce M. / (pp. 173-173)
Volume 23 Number 2 2006
- Editorial / (pp. 55-55)
- Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context / (pp. 56-66)
- Assessing new product potential in an international context: lessons learned in Thailand / (pp. 67-76)
- Children and media in China: an urban-rural comparison study / (pp. 77-86)
- Making the transition to retirement: appraisals, post-transition lifestyle, and changes in consumption patterns / (pp. 87-99)
- Consumer perceptions of product packaging / (pp. 100-112)
- Dealing with the Customer from Hell / (pp. 113-113)
- Higher Profits through Customer Lock-In / (pp. 114-115)
- Emotional Design: Why We Love (or Hate) Everyday Things / (pp. 115-116)
- Computer currency / (pp. 117-118)
- Internet currency / (pp. 119-120)
Volume 23 Number 1 2006
- Editorial / Leventhal, Richard C. / (pp. 3-3)
- The demise of Native American mascots: it's time to do the right thing / Wolburg, Joyce M. / (pp. 4-5)
- Older adults' perceptions and understanding of direct-to-consumer advertising / Jones, Sandra C.; Mullan, Judy / (pp. 6-14)
- The effect of strategic and tactical cause-related marketing on consumers' brand loyalty / Van den Brink, Douwe; Odekerken-Schroder, Gaby; Pauwels, Pieter / (pp. 15-25)
- Improving attitudes toward brands with environmental associations: an experimental approach / Montoro Rios, Francisco J.; Martinez, Teodoro Luque; Moreno, Francisca Fuentes; Soriano, Paloma Canadas / (pp. 26-33)
- Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast-consuming product / Phau, Ian; Suntornnond, Vasinee / (pp. 34-42)
- The butterfly effect: estimating "faux-new" customers / Schumacher, Norbert / (pp. 43-46)
- Aid with the corporate image: Logo Design Studio / Pitta, Dennis A. / (pp. 47-48)
- The Marketing Playbook / Bello, Sabrina / (pp. 49-49)
- The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers / Keyes, Sylvia / (pp. 49-50)
- Complaint Management: The Heart of CRM / Dietz, Janis / (pp. 50-51)
- Creating Passion Brands -- Why It's Time to Lead from the Heart / Edwards, Helen; Day, Derek / (pp. 51-52)
Volume 22 Number 6 2005
- Editorial / Leventhal, Richard C / (pp. 303-303)
- How excessive restrictions on signage backfire / Taylor, Charles R. / (pp. 304-305)
- The three "big issues" for older supermarket shoppers / Pettigrew, Simone; Mizerski, Katherine; Donovan, Robert / (pp. 306-312)
- Trust-based commitment: multidimensional consumer-brand relationships / Hess, Jeff; Story, John / (pp. 313-322)
- Information sources for thrift shopping: is there a "thrift maven"? / Christiansen, Tim; Snepenger, David J. / (pp. 323-331)
- Loyalty program planning and analytics / Banasiewicz, Andrew / (pp. 332-339)
- Purchasing pirated software: an initial examination of Chinese consumers / Wang, Fang; Hongxia Zhang; Hengjia Zang; Ouyang, Ming / (pp. 340-351)
- Changing the economics of telephony: Skype / Pitta, Dennis A. / (pp. 352-353)
- Another evolution in online auto purchase: Vehix.com / Pitta, Dennis A. / (pp. 354-355)
- Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer / Landrigan, Marty / (pp. 356-357)
- Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results / Barr, Terri Feldman / (pp. 357-358)
- Maximum Influence: The 12 Universal Laws of Power Persuasion: Get What You Want When You Want and Win Friends for Life / Schneider, Peter A. / (pp. 359-359)
Volume 22 Number 5 2005
- Explaining intention to use mobile chat services: moderating effects of gender. / Nysveen, Pedersen, Per E. Helge. / (pp. 247-256)
- Girl power and word-of-mouth behavior in the flourishing sports market. / Bush, Victoria D. Bush, Alan J. Clark, Paul Bush, Robert P / (pp. 257-264)
- Internet community forums: an untapped resource for consumer marketers. / Pitta, Dennis A. Fowler, Danielle / (pp. 265-274)
- Analysis of the healthy lifestyle consumer. / Divine, Richard L.; Lepisto, Lawrence / (pp. 275-283)
- The evolution of customer loyalty strategy. / Duffy, Dannis L / (pp. 284-286)
- Drawing the line between targeting and patronizing: how "vulnerable" are the vulnerable? / Wolburg, Joyce M. / (pp. 287-288)
- Customer Relationship Management in Electronic Markets. / Lantos, Geoffrey R.; Fortin, David R / (pp. 289-289)
- The Customer Learning Curve: Creating Profits from Marketing Chaos. / Lantos, Geoffrey R. John, Joby. / (pp. 289-290)
- The Idea Machine II: Cruising with Stockert. / Lantos, Geoffrey P.miller, Allan R. / (pp. 290-291)
- Don't Think Pink: What Really Makes Women Buy - and How to Increase Your Share of This Crucial Market (1st edition). /Lantos, Geoffrey P.Dangel, Leslie/ (pp. 291-292)
- The Ultimate Competitive Advantage. / Lantos, Geoffrey P.; Mcgilicuddy, Kristin M../(pp. 292-293)
- Computer currency.. /Pitta, Dennis A/ (pp. 294-296)
- Internet currency / Pitta, Dennis A/(pp. 297-298)
Volume 22 Number 4 2005
- How responsible are "responsible" drinking campaigns for preventing alcohol abuse? / Wolburg, Joyce M / (pp. 176-177)
- Store visits and information sources among urban Chinese children. / Chan, Kara / (pp. 178-188)
- Fashion orientation, credit card use, and compulsive buying. / Hye-Jung Park Burns, Leslie Davis / (pp. 135-141)
- Product personality and its influence on consumer preference. / Govers, R. C. M. Schoormans, J. P. L / (pp. 189-197)
- Shades of green: linking environmental locus of control and pro-environmental behaviors. / Cleveland, Mark; Kalamas, Maria Laroche, Michel / (pp. 198-212)
- Our Byzantine heritage: consumption of the past and its experiential benefits. / Chronis, Athinodoros. / (pp. 213-222)
- Consumer perceptions of store brands versus national brands. / De Wuif, Kristof; Odekerken-Schroder, Gaby; Goedertier, Frank Van Ossel, Gino / (pp. 223-232)
- Fundamentals of Customer-Focused Management. / Lantos, Geoffrey P. Dietz, Janis. / (pp. 233-234)
- Free Prize Inside! The Next Big Marketing Idea (1st edition). / Lantos, Geoffrey P. Paswan, Audhesh K / (pp. 234-235)
- Fish Sticks. /Lantos, Geoffrey P.; McGillicuddy, Kristin M./ (pp. 235-236)
- Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events. / FLantos, Geoffrey P. Polegato, Rosemmary./(pp. 236-237)
- Customer Relationship Management: Concepts and Tools. / Lantos, Geoffrey P. Landrigan, Marty / (pp. 237-238)
- A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World. / Lantos, Geoffrey P. Paswan, Audhesh K. / (pp. 238-239)
- Computer currency.. /Dennis A. Pitta/ (pp. 240-242)
- Internet currency / Pitta, Dennis A/(pp. 243-244)
Volume 22 Number 3 2005
- And a comedian shall show journalists the way. / Rotfeld, Herber Jack / pp. 119-120)
- An assessment of strategic corporate philanthropy on perceptions of brand equality variables. / Ricks Jr., Joe M / (pp. 121-134)
- Fashion orientation, credit card use, and compulsive buying. / Hye-Jung Park; Burns, Leslie Davis / (pp. 135-141)
- Religiosity and the construction of a cultural-consumption identity. / Lindridge, Andrew / (pp. 142-151)
- He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions. / Shoham, Aviv; Dalakas, Vassilis / (pp. 152-160)
- Affiliate marketing and its impact on e-commerce. / Duffy, Dennis L / (pp. 161-163)
- Computer currency. / Pitta, Dennis A.; Jameson, Robert. / (pp. 164-164)
- Internet currency. / Pitta, Dennis A / (pp. 165-166)
- The Influentials. / Polegato, Rosemary / (pp. 167-167)
- The Globalization of Nothing. /John, Joby./ (pp. 167-168)
- Buzz: Harness the Power of Influence and Create Demand. / Fortin, David R/(pp. 168-169)
Volume 22 Number 2 2005
- The cynical use of marketing to the unwitting consumer / Herbert Jack Rotfeld / (pp. 60 - 61)
- Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context / Byoungho Jin; Yong Gu Suh / (pp. 62 - 71)
- Loyalty trends for the twenty-first century / Michael T Capizzi; Rick Ferguson / (pp. 72 - 80)
- Linking global market segmentation decisions with strategic positioning options / Salah S Hassan; Stephen H Craft / (pp. 81 - 89)
- Consumer demand for informative labeling of quality food and drink products: a European Union case study / Efthalia Dimara; Dimitris Skuras / (pp. 90 - 100)
- Customer retention is not enough / Stephanie Coyles; Timothy C Gokey / (pp. 101 - 105)
- Collaborative Customer Relationship Management: Taking CRM to the Next Level / Alexander H Kracklauer; D Quinn Mills; / (pp. 106 - 107)
- Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews / Jean Bystedt; Siri Lynn; Deborah Potts; / (pp. 107 - 108)
Volume 22 Number 1 2005
- A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better / Herbert Jack Rotfeld / (pp. 4 - 5)
- Advertising of controversial products:a cross-cultural study / David S Waller; Kim-Shyan Fam; B Zafer Erdogan / (pp. 6 - 13)
- Guilty through association: brand association transfer to brand alliances / David James / (pp. 14 - 24)
- Collaborative structure between Japanese high-tech manufacturers and consumers / Yuichi Washida / (pp. 25 - 34)
- Major influence factors in children's consumer socialization / Michael J Dotson; Eva M Hyatt / (pp. 35 - 42)
- Direct selling as the next channel / Dennis L Duffy / (pp. 43 - 45)
- Your Marketing Sucks / Mark Stevens; / (pp. 46 - 47)
- Ten Deadly Marketing Sins: Signs and Solutions / Philip Kotler; / (pp. 47 - 48)
- Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women / Bernice Kanner; / (pp. 48 - 49)
- Value-based Marketing for Bottom-line Success / J Nicholas De Bonis; Eric Balinski; Phil Allen; / (pp. 50 - 51)
Volume 21 Number 7 2004
- Value chains in health care / Dennis A Pitta; Michael V Laric / (pp. 451 - 464)
- The demand chain as an integral component of the value chain / David Walters; Mark Rainbird / (pp. 465 - 475)
- Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs / Clin Guru / (pp. 476 - 485)
- Customer value-chain involvement for co-creating customer delight / Oswald A Mascarenhas; Ram Kesavan; Michael Bernacchi / (pp. 486 - 496)
- Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector / Morven G McEachern; Monika J.A. Schroder / (pp. 497 - 509)
- Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills / Dennis A Pitta; Frank J Franzak; Michael W Little / (pp. 510 - 519)
Volume 21 Number 6 2004
- Marketing experts' misplaced expertise in the courtroom / Stephen J McConnell; Jennifer E Dubas / (pp. 378 - 380)
- The effects of sex role orientation on family purchase decision making in Malaysia / Samsinar Md. Sidin; Dahlia Zawawi; WongFoong Yee; Ruhana Busu; Zalfa Laili Hamzah / (pp. 381 - 390)
- Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects / Cheng Lu Wang; Zhen Xiong Chen / (pp. 391 - 400)
- Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market / Marylyn Carrigan; Isabelle Szmigin; Joanne Wright / (pp. 401 - 417)
- Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea / Hyokjin Kwak; George M Zinkhan; Elizabeth P Lester Roushanzamir / (pp. 418 - 434)
- The Purple Cow / Seth Godin; / (pp. 435)
- Consumer Behavior and Culture / Marieke de Mooij; / (pp. 435 - 437)
- Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow / Al Golin; / (pp. 437 - 439)
- Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life / Brian Tracy; / (pp. 439 - 440)
Volume 21 Number 5 2004
- Misusing marketing in misleading voters / Colin Jevons; Jane Carroll / (pp. 299 - 300)
- Chinese consumer market segments for foreign apparel products / Marsha A Dickson; Sharron J Lennon; Catherine P Montalto; Dong Shen; Li Zhang / (pp. 301 - 317)
- Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers / Tao Sun; Marty Horn; Dennis Merritt / (pp. 318 - 331)
- Polychronic tendency analysis: a new approach to understanding women's shopping behaviors / Jay D Lindquist; Carol F Kaufman-Scarborough / (pp. 332 - 342)
- "While stocks last!" Impact of framing on consumers' perception of sales promotions / Soo-Jiuan Tan; Seow Hwang Chua / (pp. 343 - 355)
- Multi-channel marketing in the retail environment / Dennis L Duffy / (pp. 356 - 359)
- Conquering Consumerspace: Marketing Strategies for a Branded World / Michael R Solomon; / (pp. 360 - 361)
- Food Quality and Consumer Value / Monika J.A. Schroder; / (pp. 361 - 362)
- E-business Applications: Technologies for Tomorrow's Solutions / Jorge Gasos; Klaus-Dieter Thoben; / (pp. 362 - 363)
- Brand Failures / Matt Haig; / (pp. 363 - 365)
- How to Advertise: What Works, What Doesn't - and Why (3rd ed.) / Kenneth Roman; Jane Maas with Martin Nisenholtz; (pp. 365 - 366)
Volume 21 Number 4 2004
- Do-not-call as the US Government's improvement to telemarketing efficiency / Herbert Jack Rotfeld / (pp. 242 - 244)
- Consumption patterns of Chinese urban and rural consumers / Tao Sun; Guohua Wu / (pp. 245 - 253)
- Reactions to unethical consumer behavior across six countries / Emin Babakus; T Bettina Cornwell; Vince Mitchell; Bodo Schlegelmilch / (pp. 254 - 263)
- The effects of aging on brand attitude measurement / Rama K Jayanti; Mary K McManamon; Thomas W Whipple / (pp. 264 - 273)
- A cross-national study on children's purchasing behavior and parental response / Jayantha S Wimalasiri / (pp. 274 - 284)
- Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know / Philip Kotler; / (pp. 285 - 286)
- Everything You Want: Understanding Consumers, Brands & Communications / Jennifer Wood; Barney Allan; / (pp. 286 - 287)
- High Trust Selling / Todd Duncan; / (pp. 287 - 289)
Volume 21 Number 3 2004
- The need for new anti-smoking advertising strategies that do not provoke smoker defiance / Wolburg J.M. / pp. 173-174(2)
- Branding is no longer child's play! / Lindstrom M. / pp. 175-182(8)
- Consumers and CRM: a national and global perspective / Endacott R.W.J./ pp. 183-189(7)
- Animosity towards economic giants: what the little guys think / Ang S.H.; Jung K.; Kau A.K.; Leong S.M.; Pornpitakpan C.; Tan S.J. / pp. 190-207(18)
- The elderly's uses and attitudes towards the Internet / Eastman J.K.; Iyer R. /pp. 208-220(13)
- Using on-line retailing as a springboard for catalog marketing / Duffy D.L. / pp. 221-225(5)
Volume 21 Number 2 2004
- Endowed faculty chairs are a waste of money (except mine) / Rotfeld H.J. / pp. 94-96(3)
- Promoting brand benefits: the role of consumer psychographics and lifestyle / Orth U.R.; McDaniel M.; Shellhammer T.; Lopetcharat K./ pp. 97-108(12)
- What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion / Walsh G.; Gwinner K.P.; Swanson S.R. / pp. 109-122(14)
- Patronage motives of mature consumers in the selection of food and grocery stores / Moschis G.; Curasi C.; Bellenger D. / pp. 123-133(11)
- Strategies for influencing parental decisions on food purchasing / Marquis M. / pp. 134-143(10)
- An assessment of supermarket loyalty cards in one major US market / Bellizzi J.A.; Bristol T. / pp. 144-154(11)
Volume 21 Number 1 2004
- Public privacy and politics 7 / Catharine M Curran; Jef I Richards (pp. 7 - 9)
Keywords: Privacy; Trade Secrets; Consumer Behaviour; Consumer Protection; United States of America
- Consumer attitudes toward marketing in a transitional economy: a replication and extension 10 / Tsang-Sing Chan; Geng Cui (pp. 10 - 26)
- Annoying, intrusive, ... and constitutional: telemarketing and the national Do-Not-Call Registry 27 / Chester S Galloway; Steven P Brown (pp. 27 - 38)
Keywords: Telephone Selling; Direct Marketing; Opting Out; Consumer Protection; Legislation; United States of America
- The effect of brand extension strategies upon brand image 39 / Eva Martinez; Leslie de Chernatony (pp. 39 - 50)
Keywords: Consumer Behaviour; Perception; Brand Image; Brand Extensions; Marketing Strategy
- Interlinear or inscription? A comparative study of Chinese and American mall shoppers' behavior 51 / Fuan Li; Nan Zhou; J.A.F. Nicholls; Guijun Zhuang; Carl Kranendonk (pp. 51 - 61)
- Building loyalty at Things Remembered 62 / Terry Mulhern; Dennis Duffy (pp. 62 - 66)
Keywords: Customer Loyalty; Marketing Strategy; Retailing / Article Type: Case Study
- Reviews : Demographic Targeting: The Essential Role of Population Groups in Retail Marketing 67 / James A Pooler (pp. 67 - 69)
Keywords: Demographics; Retailing; Marketing
- Reviews : Trust and Loyalty in Electronic Commerce, an Agency Theory Perspective 69 / Zeinab Karake-Shalhoub (pp. 69 - 70)
Keywords: Trust; Electronic Commerce; Privacy
- Reviews : Total Integrated Marketing 70 / James Mac Hulbert; Noel Capon; Nigel F Piercy (pp. 70 - 72)
Keywords: Strategic Marketing; Integrated Marketing
- Reviews : BrandChild 72 / Martin Lindstrom; Patricia B Seybold (pp. 72 - 73)
Keywords: Marketing Strategy; Brand Image; Children (Age Groups); Consumers
- Reviews : Let's Put Some Lipstick on This Pig? Practical and Innovative Insights for the Selling Professional 73 / Mark McGlinchey (pp. 73 - 75)
Keywords: Selling; Sales Management; Marketing Strategy
- Reviews : High Trust Selling 75 / Todd M Duncan (pp. 75 - 76)
Keywords: Sales; Selling; Trust; Personal Selling; Marketing Strategy
- Reviews : The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism 77 / Shoshana Zuboff; James Maxmin (pp. 77 - 78)
Keywords: Economic Theory; Consumerism
Volume 20 Number 7 2003
Special Issue: Privacy versus personalization
- Privacy and one-to-one marketing: resolving the conflict 616 / Dennis A Pitta; Frank Franzak; Michael Laric (pp. 616 - 628)
Keywords: Direct Marketing; Customer Relations; Management; Privacy / Article Type: Comparative/evaluators
- Ensuring HIPAA compliance using data warehouses for healthcare marketing 629 / Edward Rafalski; Ross Mullner (pp. 629 - 633)
Keywords: Patients; Privacy; Data Handling; Data Analysis / Article Type: Comparative/evaluators
- Consumer privacy and the Internet in Europe: a view from Germany 634 / Tanuja Singh; Mark E Hill (pp. 634 - 651)
Keywords: Consumers; Privacy; Internet; Germany / Article Type: Survey
- "To legislate or not to legislate": a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites 652 / Calin Gurau; Ashok Ranchhod; Claire Gauzente (pp. 652 - 664)
Keywords: Consumers; Internet; Privacy; France; United Kingdom; United States of America / Article Type: Survey
- The relational oxymoron and personalisation pragmatism 665 / Martin Evans (pp. 665 - 685)
Keywords: Relationship Marketing; Interpersonal Relations / Article Type: Comparative/evaluators
- Co-managing online privacy: a call for joint ownership 686 / Oswald A J Mascarenhas; Ram Kesavan; Michael D Bernacchi (pp. 686 - 702)
Keywords: Privacy; Internet; Consumers; Partnership / Article Type: Comparative/evaluators; Case Study
- Complying with privacy regulations in health plan operations 703 / Stefani M Krall; Steven M Cooley (pp. 703 - 711)
Keywords: Customer Loyalty; Consumer Behaviour; Privacy Regulations; Services Marketing; Health Insurance / Article Type: Case Study
Volume 20 Number 6 2003
Special Issue: 20th Anniversary issue - updates on key articles from previous volumes Page
- Misplaced marketing Misplaced fears of off label prescription drug marketing / Chester S Galloway (pp. 513 - 515)
- Marketing to older adults: an updated overview of present knowledge and practice 516 / George P Moschis (pp. 516 - 525)
- Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited 526 / Syed H Akhter; Toshikazu Hamada (pp. 526 - 535)
- What is innovation? And why aren't companies doing more of it? 536 / Thomas D Kuczmarski (pp. 536 - 541)
- Consumer behavior of Chinese children: 1995-2002 542 / James U McNeal; Chyon-Hwa Yeh (pp. 542 - 554)
- Marketing to the self-actualizing customer 555 / David B Wolfe; Rajendra Sisodia (pp. 555 - 569)
- The virtual automotive dealership revisited 570 / David J Urban; George E Hoffer (pp. 570 - 578)
- Reviews : 24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change 588 / Stephen M Shapiro (pp. 588 - 590)
- Reviews : Making It Personal 591 / Bruce Kasanoff (pp. 591 - 593)
- Reviews : The Savage Girl 593 / Alex Shakar (pp. 593 - 595)
- Reviews : New Ideas about New Ideas: Insights on Creativity from the World's Leading Innovators 595 / Shira P White with G Patton Wright (pp. 595 - 597)
Volume 20 Number 5 2003
- Misplaced marketing Colas big and little: anti-trust laws, non-regulation and the disabled marketing of small brands 397 / Joyce M Wolburg (pp. 397 - 399)
- Children's visual memory of packaging 400 / James U McNeal; Mindy F Ji (pp. 400 - 427)
- The MDPS method of message theme development: a new tool for managers 428 / John C Mowen; Eric G Harris (pp. 428 - 445)
- Understanding the new bases for global market segmentation 446 / Salah S Hassan; Stephen Craft; Wael Kortam (pp. 446 - 462)
- Mass-customisation in marketing: the consumer perspective 463 / Ahmet Bardakci; Jeryl Whitelock (pp. 463 - 479)
- Internal and external factors which affect customer loyalty 480 / Dennis L Duffy (pp. 480 - 485)
- Reviews : The Invisible Heart. An Economic Romance 486 / Russell Roberts (pp. 486 - 488)
- Reviews : Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns 488 / Herschell Gordon Lewis (pp. 488 - 489)
- Reviews : The Moral Dimension of Marketing: Essays on Business Ethics 490 / D Kirk Davidson (pp. 490)
- Reviews : The Wealth of Knowledge 491 / Thomas A Stewart (pp. 491 - 493)
- Reviews : The Support Economy 493 / Shoshana Zuboff; James Maxmin (pp. 493 - 496)
Volume 20 Number 4 2003
- Misplaced marketing: Mismanagement of misfocused trade association leaders 291 / Herbert Jack Rotfeld (pp. 291 - 293)
- Customer loyalty and customer loyalty programs 294 / Mark D Uncles; Grahame R Dowling; Kathy Hammond (pp. 294 - 316)
- Parent-child communications about consumption and advertising in China 317 / Kara Chan; James U McNeal (pp. 317 - 334)
- The effect of consumer-based brand equity on firms' financial performance 335 / Hong-bumm Kim; Woo Gon Kim; Jeong A An (pp. 335 - 351)
- The effect of attitude and perception on consumer complaint intentions 352 / Chulmin Kim; Sounghie Kim; Subin Im; Changhoon Shin (pp. 352 - 371)
- Reviews : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management 372 / Paul Temporal; Martin Trott (pp. 372 - 374)
- Reviews : Sales Primers: Parables on Advertising, Marketing and Business in General 375 / John F Norris (pp. 375 - 377)
- Reviews : Only the Paranoid Survive 377 / Andrew S Grove (pp. 377 - 379)
- Reviews : Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life 380 / Brian Tracy (pp. 380 - 381)
- Reviews : Customer Capitalism 381 / Sandra Vandermerwe (pp. 381 - 385)
Volume 20 Number 3 2003
- Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising 189 / Herbert Jack Rotfeld (pp. 189 - 191)
- Which decision heuristics are used in consideration set formation? 192 / Michel Laroche; Chankon Kim; Takayoshi Matsui (pp. 192 - 209)
- Impacts of senior citizens' lifestyle on their choices of elderly housing 210 / Sung-hyuk Kim; Hong-bumm Kim; Woo Gon Kim (pp. 210 - 226)
- DTC pharmaceutical advertising: the debate's not over 227 / Amy Handlin; Joseph B Mosca; Dana A Forgione; Dennis Pitta (pp. 227 - 237)
- Family consumer decision making in Israel: the role of teens and parents 238 / Aviv Shoham; Vassilis Dalakas (pp. 238 - 251)
- Fads: segmenting the fad-buyer market 252 / Bryan Lilly; Tammy R Nelson (pp. 252 - 265)
- Reviews : A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century 266 / Scott Bedbury with Stephen Fenichell (pp. 266 - 268)
- Reviews : The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age 269 / Mark S Merkow; CCP; CISSP; James Breithaupt (pp. 269 - 271)
- Reviews : Specialty Retailers: Marketing Triumphs and Blunders 271 / Ronald D Michman; Edward M Mazze (pp. 271 - 274)
- Reviews : Business Intelligence: Using Smart Techniques 274 / (pp. 274 - 276)
Volume 20 Number 2 2003
- Exploring motivations for consumer Web use and their implications for e-commerce 90 / Jessica L Joines; Clifford W Scherer; Dietram A Scheufele (pp. 90 - 108)
- Actively influencing consumer loyalty 109 / Megan Divett; Nadia Crittenden; Ron Henderson (pp. 109 - 126)
- Compulsive buying behavior 127 / Aviv Shoham; Maja Makovec Breni (pp. 127 - 138)
- Typology of online shoppers 139 / Ah Keng Kau; Yingchan E Tang; Sanjoy Ghose (pp. 139 - 156)
- Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong 157 / Gerard Prendergast; Claire Wong (pp. 157 - 169)
- Misplaced marketing: Who do you hire when the advertising audience isn't you? 87 / Herbert Jack Rotfeld (pp. 87 - 89)
- Reviews : Brought to You by - Postwar Television Advertising and the American Dream 170 / Lawrence R Samuel (pp. 170 - 171)
- Reviews : Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care 172 / Geoffrey E Meredith; Charles D Schewe; with Janice Karlovich (pp. 172 - 173)
- Reviews : Customer Centric Product Definition 174 / Sheila Mello (pp. 174 - 175)
- Reviews : Food, People and Society: A European Perspective of Consumers' Food Choices 175 / Lynn Frewer; Einar Risvik,, Hendrik Schifferstein (pp. 175 - 177)
Volume 20 Number 1 2003
- Misplaced marketing "It hurts. Fix It." The patients' lament and unhealthy medical care marketing 7 / Herbert Jack Rotfeld (pp. 7 - 9)
- Consumer preferences for commercial Web site design: an Asia-Pacific perspective 10 / Xia Yang; Zafar U Ahmed; Morry Ghingold; Goh Sock Boon; Tham Su Mei; Lim Lee Hwa (pp. 10 - 27)
- An empirical examination of automobile lease vs finance motivational processes 28 / Philip J Trocchia; Sharon E Beatty (pp. 28 - 43)
- Creating Diderot unities - quest for possible selves? 44 / Teresa Davis; Gary Gregory (pp. 44 - 54)
- Children's perception of their influence over purchases: the role of parental communication patterns 55 / Albert Caruana; Rosella Vassallo (pp. 55 - 66)
- Reviews : Adventures in Misplaced Marketing 67 / Herb Jack Rotfeld (pp. 67 - 68)
- Reviews : Reputation Marketing: Building and Sustaining Your Organization's Greatest Asset, 1st ed. 68 / Joe Marconi (pp. 68 - 71)
- Reviews : The Tipping Point: How Little Things Can Make a Big Difference, 1st ed. 71 / Malcolm Gladwell (pp. 71 - 73)
- Reviews : The Marketing Plan: How to Prepare and Implement It, 3rd ed. 73 / William M Luther (pp. 73 - 75)
Volume 19 Number 7 2002
- Loyalty strategy development using applied member-cohort segmentation 550 / Steven Cooley (pp. 550 - 563)
- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years 564 / David P Paul; Amy Handlin; Angela D'Auria Stanton (pp. 564 - 574)
- Patient/enrollee satisfaction with healthcare and health plan 575 / Karin Braunsberger; Roger H Gates (pp. 575 - 590)
- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims 591 / Suku Bhaskaran; Felicity Hardley (pp. 591 - 606)
- Using data mining/data repository methods to identify marketing opportunities in health care 607 / Edward Rafalski (pp. 607 - 613)
- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal 614 / Ross Mullner; Kyusuk Chung (pp. 614 - 618)
Volume 19 Number 6 2002
- Misplaced marketing The social harm of public service advertising 465 / Herbert Jack Rotfeld (pp. 465 - 467)
- Infomercials and advertising effectiveness: an empirical study 468 / Brett A.S. Martin; Andrew C Bhimy; Tom Agee (pp. 468 - 480)
- Cross-cultural consumer values, needs and purchase behavior 481 / Jai-Ok Kim; Sandra Forsythe; Qingliang Gu; Sook Jae Moon (pp. 481 - 502)
- Implementing your BAM2 strategy: 11 steps to making your brand a more valuable business asset 503 / Scott Davis (pp. 503 - 513)
- Increasing margins by joining your customers 514 / Claus von Campenhausen; Hauke Lubben (pp. 514 - 523)
- Review : Good to Great 524 / Jim Collins (pp. 524 - 526)
- Review : The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything (1st ed.)
526 / Fred Crawford; Ryan Matthews (pp. 526 - 530)
- Review : Future Marketing 531 / Joe Marconi (pp. 531 - 532)
- Review : Customer Relationship Management. Electronic Customer Care in the New Economy 532 / Andreas Muther (pp. 532 - 533)
Volume 19 Number 5 2002
- Misplaced marketing "Mine is the blue one on the left": function and dysfunction of pharmaceutical brand names 377 / Herbert Jack Rotfeld (pp. 377 - 379)
- Non-functional motives for online shoppers: why we click 380 / Andrew G Parsons (pp. 380 - 392)
- Profiling later aged female teens: mall shopping behavior and clothing choice 393 / Susan Lee Taylor; Robert M Cosenza (pp. 393 - 408)
- Web vs campus store? Why students buy textbooks online 409 / Brooke E Foucault; Dietram A Scheufele (pp. 409 - 423)
- Systematic variation in purchase orientations across social classes 424 / Paul Henry (pp. 424 - 438)
- Review : The Customer Revolution: How to Thrive When Customers Are in Control 439 / Patricia B Seybold with Ronni Marshak; Jeffrey M Lewis (pp. 439 - 441)
- Review : The Knowledge Advantage 441 / Rudy Ruggles; Dan Holthouse (pp. 441 - 445)
- Review : Privacy-enhanced Business: Adapting to the Online Environment 445 / Curtis D Frye (pp. 445 - 447)
- Review : Content Critical - Gaining Competitive Advantage through High-quality Web Content 447 / Gerry McGovern; Rob Norton (pp. 447 - 450)
Volume 19 Number 4 2002
- Misplaced marketing: The real reason for the real bad advertising 299 / Herbert Jack Rotfeld (pp. 299 - 301)
- Collecting and using personal data: consumers' awareness and concerns 302 / Timothy R. Graeff; Susan Harmon (pp. 302 - 318)
- Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large 319 / Michael Volkov; Debra Harker; Michael Harker (pp. 319 - 332)
- E-shopping in a multiple channel environment 333 / Carol Kaufman-Scarborough; Jay D. Lindquist (pp. 333 - 350)
- Brand Asset Management™: how businesses can profit from the power of brand 351 / Scott Davis (pp. 351 - 358)
- Review : Techno-Ready Marketing: How and Why Your Customers Adopt Technology 359 / A Parasuraman; Charles L Coby (pp. 359 - 361)
- Review : The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents 362 / George P Moschis Euehun Lee Anil Mathur Jennifer Strautman (pp. 362 - 363)
- Review : Shopping for Pleasure: Women in the Making of London's West End 363 / Erika Diane Rappaport (pp. 363 - 364)
- Review : The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth 364 / George Silverman (pp. 364 - 366)
Volume 19 Number 3 2002
- Misplaced marketing Training book for the new store clerk: "Go and be charming!" 185 / Herbert Jack Rotfeld (pp. 185 - 187)
- An investigation of product purchase and subsequent non-consumption 188 / Philip J. Trocchia; Swinder Janda (pp. 188 - 204)
- The ethicality of altruistic corporate social responsibility 205 / Geoffrey P. Lantos (pp. 205 - 232)
- Web equity: a framework for building consumer value in online companies 231 / Christine Page; Elzbieta Lepkowska-White (pp. 231 - 248)
- Social class influences on purchase evaluation criteria 249 / Terrell G. Williams (pp. 249 - 276)
- Review : Advertising World-wide: Advertising Conditions in Selected Countries 277 / Ingomar Kloss (pp. 277 - 278)
- Review : Be the Brand: How to Find a Powerful Identity and Use it to Drive Sales 279 / David N Martin (pp. 279 - 280)
- Review : Customer Win-Back: How to Recapture Lost Customers - and Keep Them Loyal 280 / Jill Griffin; Michael W Lowenstein; Don Peppers; Martha Rogers (pp. 280 - 282)
- Review : Millennials Rising: The Next Great Generation 282 / Neil Howe; William Strauss (pp. 282 - 285)
Volume 19 Number 2 2002
- Understanding consumer ethical decision making with respect to purchase of pirated software 96 / Benjamin Tan (pp. 96 - 111)
- Consumer perceptions of "green power" 112 / Ian H Rowlands; Paul Parker; Daniel Scott (pp. 112 - 129)
- An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos 130 / Philip L Shepherd; John Tsalikis; Bruce Seaton (pp. 130 - 148)
- The seven year itch? Mall shoppers across time 149 / J.A.F. Nicholls; Fuan Li; Carl J Kranendonk; Sydney Roslow (pp. 149 - 165)
- Review : Gettting Everything You Can out of All You've Got 166 / Jay Abraham (pp. 166 - 168)
- Review : Marketing to American Latinos (Part 1)
: A Guide to the In-Culture Approach 168 / M Isabel Valdes (pp. 168 - 170)
- Review : Empowering the American Consumer: Corporate Responsiveness and Market Profitability 171 / A Coskun Samli (pp. 171 - 173)
- Review : Market Research Matters 173 / Robert Duboff; Jim Spaeth (pp. 173 - 175)
Volume 19 Number 1 2002
- Extending your brand by optimizing your customer relationship 7 / Scott Davis; Cathy Halligan (pp. 7 - 11)
- The impact of gender differences on change in satisfaction over time 12 / Dawn Bendall-Lyon; Thomas L Powers (pp. 12 - 23)
- Family structure and influence in family decision making 24 / Christina K.C. Lee; Sharon E Beatty (pp. 24 - 41)
- Multi-channel shopping: understanding what drives channel choice 42 / Denise D Schoenbachler; Geoffrey L Gordon (pp. 42 - 53)
- Marketplace diversity and cost-effective marketing strategies 54 / Geng Cui; Pravat Choudhury (pp. 54 - 73)
- Review : Customer Winback: How to Recapture Lost Customers and Keep Them Loyal 74 / Jill Griffin; Michael Lowenstein (pp. 74 - 82)
- Review : Commitment-led Marketing: The Key to Brand Profits is in the Customer's Mind 74 / Jan Hofmeyr; Butch Rice (pp. 74 - 82)
- Review : EVEolution: The Eight Truths of Marketing to Women 74 / Faith Popcorn; Lys Marigold (pp. 74 - 82)
- Review : Emotion Marketing: The Hallmark Way of Winning Customers for Life 74 / Scott Robinette; Claire Brand with Vicki Lenz (pp. 74 - 82)
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