[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] 소비자 관여도와 메시지의 과장성 및 측면성이 광고효과에 미치는 영향

출처: 한국방송광고공사 - 광고연구

■ 참고문헌

 

Armstrong, Gary M., C. L. Kendall, and Frederic. A. Russ(1971) , "Application of Consumer Information Processing Work to Public Policy Issues" , Communication Research.

Anderson, W. T., Jr. and L.L. Golden( 1985) , "Eank Promotion Strategy", Journal of Adverting Reseach, Vol.24, 1985, pp.53 ~ 65

Belch,George E(1981)., "An Examination of Comparativ and Nonoperative TV Commercials, : The Effect of Claim Variation and Repition on Cognitive response and Message Aceptance", Journal of Marketing Reseach , Vol.18, pp.333 ~349.

Cooper, Robert(1975) , "Why new industrial produces fall", Industrial,Marketing Management Vol.4 (6) , pp.315~326.

Chebat, Jean-Charles and Jacques Picard(1985), "The Effect of price and Messag.-sideness on Confidence in Product and Advertisement with Personal Involvement as a Mediator Variable" International Journal of Reseach  Mafketing, Vol.2, pp.129~ 141.

Cialdini, Robert B., Richard E. petty, and John T. Cacioppo(1981), "Attitude and Attitude Change Annual  Review of Psycholgy  Vol.32, pp.357~404.
------------,A, Levy, p, Herman,L. Kozlowski, and R. e. Patty(1976), "Elastic. Shifts of Opinion : Determinants of Direction and Durability", Journal of Personality and Social Psycholory, Vol.34, pp.663~672.

Cohen, Joel B(1983)., "involvement and You : 1000,Great Ideas", Advanced,in Consumer Research,Vol.10, pp.325~ 328.

Chu, Godman, "Prior familiarity, Percleved Bias and One-sided vs Two-sided communication (1976)", Journal of Experimental Pychology, Vol.3, pp.243~254.

Cunningham, Isbell C. M. and William M. Cunningham(1977) , "Standard for Advertising Regulation",  Journal of Marketing, Vol(Oct.),pp.91~97.

Emory, C. William, Busuness Research Methods, Richard D. Irwin, Inc., Third Edition, 1985.

Enamel, James FL. and Roger.』 B. Blackwell(1982) , consumer Behavior Hinsdale., IL: Dryden press.

Etgar, Michael and Stephen( 1980) , "An Experimental Investigation of Comparative. Adwertising:Impact  of of Message Appeat, Information load, and Utility of Product class",  Journal of Marketing Reseach Vol.17, pp.187 ~ 202.

Gardner, Mery Paula, Andrew A. Michell, and J. Edward Russo( 1985) , "Low Involvement, Strategy for Processing Advertisement",Journal of Advertising, Vol.14(2), pp.4~12, p.56.

Glassman, Myron and William J. Pieper(1980), "processing Advertising Infornation : Deception, Sallence, and Inffrential Belief Formation", Journal og Advwetising, Vol.9(1) , pp.3~ 10.

Greenwald, anthony G. and Clark leavitt(1984), "Attitude Involvement in Advertising : Four Level" , Journal of Consumer Reserch, Vol.11. ff.581-592.

Hair, Josph F., Jr., Bolph E. Anderson, and Ronald L. Tatham (1987), Multivarizte Data Analysis with Readings,New York :macmillan Puvlishing Company,Second Edition.

Holvrook,Morris B(1978).,"Beyound Structure:Toward Informatuional Determinant of Attitude",Journal of Marketing Research, Vol(nov.)pp545~ 557.

Hovland, C. 1., A.A. Lumsdaine and F. D. Sheffield (1949),Experimentation of Mass Communication,Prinston Univ Press.

Jones,Edward E.and Keith e.Davis(1965),"From acts to Disposition:The Attrbution Process in Person Perception",Form acts to Disposition:The Attribution Process in Person Perception"Vol.2,New York:Academic Press,PP.219~266.

Kamins,Michael A and Lawrence(1987),"Adwertising Puffery:The Impact of Using Two-sided clams onProcutc Attitude and Purchase Intention",Journal of Advrtising,Vol16(4),pp.6~15.
----------------------- and Henry Assael( 1987), "Two-side vs One-sided Appocals : A cognitive. Persrective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial upon Belief Chang" , Journal of Mafketing Research,Vol.24,pp29~39.

Kassariian, Harald H(1986)., "Low Involvement : A Second",Journal of Consumer Research,Vol.13, pp~11.

Kelley, Harold H(1972) ., Causal Schemata and Attribution Process,New YRK:General Learning Press

krugman, Herbert E(1965).,"The Impact of Television Advertising Learning without Involvement", Public Opinion Quartely Vol29,pp.340~ 359.

Leigh, James H. and Anil Menon( 1987) , "Audience Tnvolvement Effects on Inforuation Precessing of Umbrella print Advertisements", Journal of Advertising, Vol.16(3) , pp,3~ 12.

Matis, Micchael B(1976)., A theoreting and Empirical Examination of fomparative Advertisiny, Faculty Working paper, College of Business Administration, Haiversitf of florida.

McGuire,Miuiam J( I964) ., "Inducing Resistance to Persuation : Some Contemporary Approaches".Advances in Experimental Social Psychology, Vol.1, pp.I9I~ 229.

Nunnal, Jum C(I978), Psychometric Theory,2nd., New York : russel Sage flundation. Otiver rchard              L(1978)., "An Interf.etation of the Attirudinal and Behavioral Effets of Puffery", Journal of             Consumer Affairs, Vol.5 (Feb.) , pp.29~38

Park, Whan and S. Mark Youag(1983) , "Types and level of involvement and Brand Attitude formation" , Proceeding:Association for Consumer Research,Vol.10,pp.320~ 324.

Peter,J. p(1981) ., "Construct Validity :Areview of Basic Issues and Marketing Practices", Journal of Marketing Research, Vol.10 pp.133 ~145.

Petty, Richart E., Jhon T. Ca.ioppo, and David Shumnaan(I983), "Central and Peripherial routes to            Advertising Efffctivenesg : The Moderating Role of involvement" ,Journal of Consumer           Research,Vol.10, pp.135 ~145
------------------,--------------------,and-------------(1981) .Attitude and Persuasion:classic            and Contemporary Approach,Dubuque,IA:William Co.Brown

Preston, Ivan L(1975)The Great American Blow-up:Advertising and Selling,Madison, Wis:The University of Wisconsin Press.

Rey,Michael L(1967) ., "The Refutational Approach to Ad" paper presenred at the Association for Educationin Journalism meeting,Denmver
-----------------(1968),"Bias in selection of Message designed to Induce Resistance to Persuasion" Journal of Personality and Social Psychology, VOI. pp.335~ 339.

Robertson, Herbett J. and Kim B. rotzell(1980), "Is Advertising Pufffry Believed ? " Jounal of Advertising. Vol.9(3), pp.16~20, 45.

Robertson, Thomas S(1966) ., An Analysis of Innovative Behavior and its Determinants, Northwestern niversity.

Sawyer, Alan G(1973) ., "The Cognitive Process Mediating Acceptance of Ad",Journal of Marketing Research, Vol.10, pp.23~ 33.

Settle, Rober B. and Linda L. Golden(1974) , "Attriburion Theory and Advertiser Credibility" ,Journal of Marketing Research, Vol.11, pp.181~181.

Sherif, Carolyn W., Muzifer Sherif, and Roger E. Novergau( 1965) , Attitude and Arrirude Chang,Philadelphia:Saunders.
---------------------(1973) , "Personal Invotvement, Social Judgement and Action", Journal of Personality and Social Psycholgy, Vol.27, pp.311~ 328.

Shimp, terence A, and Ivan L. Preston(1981), "Dereptive and Nondeceptive Consequences of Eval uative Advertising", Journal of Marketing Vol.45(Win.) , pp.22~32.

Smith, Robert T. and Shelby D. Hunt, "Attributional process and Effect Promotional Situations", Jounal of Consumer Research, Vol.5, 1978, pp.149~ 158.

Sternthal, B. & Phiuips and Ruby Iyunu W. & Dholakia(1978), "The pesuasiv. Effect of Source Credibiliiy : A Situational Analysis". Public opinion Quartely, pp.285~313.

Zaichkowsky, Judith L(1986) , "Conceptualizing Involvement", Jpurnal of Advertising, Vol.15(2), pp.4~ 14.

Wyckham, Robert G(1985)., "Implied Superioty Claims : Parity Parading as Superioty", in Research sur La  comunication/Promotion proceeding of the 12th international Research Seminar in marketing,La Londa les Maures, France, pp. 360~ 387.