¡á Âü°í¹®Çå
Aaker, D. A,, and Myers, J.G.(1975), Advertising Management,
Englewood Cliffs, NJ : Prentice
- Hall.
Alpert, J. I., and Alpert, M. I.(1990), "Music influences on mood and purchas.s intentions",
Psycbology and Marketing, 7(2), pp.109~ 133.
Anand, p. and Sternthal B.(1990), "Ease of messasr proressing as a noderato. of repetition
effects in advertising", Journal
of Marketing Research,27, pp.345~353.
Berlyn., D. E.(1971), Aeshetics and Psychiolgy New York : Appletoa-Centuy-Crofts.
Berlyne, D. E.(1960)Conflict Arousal and Curiosity Ny:McGraw-Hill.
Bernstein, A.S.(1979) , "The orienting reflex as novelty and significance detector",Psychophysiology
16, pp.254~256.
Bradley, I. L.(1971), "Repetition as a factor. in the development of nusical 1 Preference",Journal
of Research,in
Music Education 19 pp295~298.
Broadbeat, D. E.(1958), Perception and Communication,New York : Pergamon.
Bruner 11,G. C.(1990), "Musitc mood, and Marketing",54(4), pp.94~104.
Caffyn, J. M. (1964) , "Psychological laboratory tecthniques in copy research",Journal
of Advertising
Research,4(14) , pp.45~ 50.
Cameron, G. T., Schleuder, J., and Thorson, E. (1991) , "The role of news teasers in processing
TV news and commercials" ,Communication
Rearch, 18(5), pp.667~684.
Cherry, C.(1953), "Some experiments on the recognition of speech with one and with two ears",,Journal
of Acoustic Society of America,25,pp975
~979
Dawsoa, M. E., Filion, D. L., and Schell A. M.(1989) , "Is elicitation of the autonomic orienting
response associated with allocation of processing resources ? ", Psychophysiology
26(5), pp.
560~ 572.
Dember W. N., and Warm, J. S.(1979), Psychology of Perception 2nd.,NY:Holt
Rinehart and Winston.
Dowling, W. H., and Harwood, D. L.(1986),Music Cognition, New York Academic press.
Duffy, E.(1962),Activation and Behavior,NY:John Wily.
Easterbrook, J. A.(1959), "The effects of emotion on cue utilzation and the organization of
behavior" , Psychological
Review, 66, pp.183~ 201.
Edelberg, R.(1972), "Electrical acrivity of the skin", In N.S.Greenfield and R. A. Sternbach
(Eds.). Handbook
of Psychophysiology,NY:Holt,Rinehart and Winston. pp. 367~418.
Evans, M.(1975), Soundtrack : The Music of The Movies,NY . Hopkinson and Blake.
Filion, D.L., Dawson, M. E.. Schell, A. M., and Hazlett,E. A. (1991). "The relationship between
skin conductance orienting and the allocation of processing resources" , Psychophysiology,
28(4), pp.410~424.
Fletcher.J. E.(1979), "The wordless dimension :The nonverbal messages of music and the screen"
In T. K.Gamble (Ed.) . Intermedia : Communication and
Society,Durham,NC:Moore,pp.83~119.
Fletcher,J.E.(1971), "The orienting respones as an index of mass communication effect", Psychophysiology
, 8, pp.699~ 703.
Fletcher,J. E.(1973), "Old time GSR and a new approach to the analysis of public communication",The
Quarterly
Jounal of Speech,59(1)pp.52
~60.
Fletcher,J. E.(1976),Attention,retention meaning and popular music,Paper
delivered to the annual meeting
of the Speech Communication Association,San Francisco,December.
Fletcher,J.E. (1985)"Physiological responses to the media",In J.R
Dominick and J.E.Fletcher (Eds).Broadcasting
Research Methods,Boston:Allyn and Bacon,pp89 ~106 .
Fletcher,J.E.and Schimell,J.A(1989)Physiological Indices of communication
involvement and attention in
the analysis of broadcast commercials Paper delivered to the annual
conference of the Speech on Association, for
Consumer Research,New Orleans October.
Fotheringham,W.C(1966), "Perspective on Persuasion,Boston:Allyn and
Bacon.
Galizio,M,and Hendrick,C (1972),"Effect of musical accompaniment on
attitude:The guitar as a prop for
persuasion",Journal of Applied Social Psychology,2,pp350~359.
Ginsberg,s,and Furedy,J,J(1974)"Stimulus repetition change,and assessments
of sensitivities of amd erlationships among an electrodermal,11,pp.35~ 43.
Goodstin, R. C., Edell, J. A. and Moore., Ml. C.(1989),When are Fellings
generated?Assessing the presence
and reliability of feelings based of storyboards and animatics,Manuscript,Fuqua
School of Business
Duke University.
Gorn,G.J.(1982)"The effects of music in advertising on choice behavior : A classical conditioning
approach", Journal
of Marketing, 46(Winter) , pp.94~ 101.
Graham,F.K.(1979),Disringuishing among orienting, defense, and startle. ,reflexes", In E. H.
Van Olst, J. F. Orlebeke, and H. D. Kimmel (Eds.,) .The Orienting Reflex
in Humans,hillsdale,NJ:Lawrance Erlbaum
Associates,pp.137~ 167.
Hecker,5.(1984), "Music for advertising effect", Psychology
and Marketing,1(1Fall/Winter),pp.3~8.
Hevner, K.(1936), "Experimental studies in the elements of expression in music."American
Journal of Psychology,48,pp.246 ~ 268.
Hevner, K.(1935), "The affective character of the majoir and minor
modes in mwsic"American Journal of
Psychology,47,pp.103~ 118.
Hilliard,O. M., and Tolin, p.(1979), "Effect of familiarity wlith blackground music on perfoma-
nce of simple and diffcult reading clomprehension tasks" , Perceptual
and Motor Skills, 49,
pp.713~714
Homer, p. M., and Yoon, S. G.(1992), "Message framing and the interrelationships amongad-based feelings, affect, and cognition", Jounal
of Advertising, 21(1), pp.19~33.
Hovland, C.I., Lumsdaine, A. K., and Sheffield,(1949), Experiments on Mass-mmuniccation,
NY : John
Wiley and Sons.
Kahneman, D.(1973), Attention and effect, Englewood Cliffs, NJ : prentice-Hall.
Kiger, DI. M.(1989), "Effects of music information l11oad on a reading1 1 comprehension task",
Perceptual
and Motor skill, 69, pp.531~534.
Klapp,O.E.(1982), "Meaning lag in the infarmation society", Jounal
of Communciation,32(2),
pp.56~66
Klapper,J.(1960),The Effects of Mass Communication,NY:Free Press.
Kohan, X.(1968), "A physiological measure of commercial effectiveness", Jounal
of Advertising Research,8(4),pp46~48.
Krugman, D. M., and Johnson, K. F.(1991), "Differences in tlhe conception of 1traditional
broadcast and VCR movie rentals", Journal
of Broadcasting and Electronc Media,35(2),pp213~232.
Krogman, H. E.(1943), "Alffective response to mlusic as al function of famitiarity",Journal
of Abnornal Social
psychology ,38(April), pp.388~ 392.
Krugman, H. E.(1986), "Low recall and high recognition of advertising", Jounal
of Advertising Research,28(Feb/Mar),pp79~86
Lang,A (1992),A limited capacity theory of television viewing,papr presented
to the I information Systems
Division of the llnforemation
Systems Division of the Inrernational Communication Association.
Lundin, R. W.(1967),An Objective Psychology of Music,(2nd Ed.,) NY Ronald Press.
Lykken D. T., and Venables, p. H.(1971), "Direct measuremeat of skin conductance : A proposal
for standardiaation" psychophysiology
8,pp.656~ 672.
Macinnis, D. J., and Park, C. W.(1990), "The differential role of characteristics
of music on high - and low- involvement consumer's processing of ads", Jounal
of Consumer Research,
18(September) , pp.161~ 173.
Macklin M C(1988), "The relationship between music in advertising and 1
children's responses: An experimental investigation", ln S. Hecker and D. W. Stewart (Eds.,). Nonverbal
Communication
in Advertising,Lexington MA : D. C. Hrath, pp.225~ 243.
Maltzman, I.(1979), "Orienting reflexes and significance : A reply to O'Gorman", Psychophysiology,16,pp.274~ 282.
Maltzman 1., and Baskin D. C.(1965) , "Effects of individual differences in the orienting reflex
on Conditioning and Complex processes" ,Journal
of Experimental Research in Personality,1,pp.1 ~16
Mandler. G.(1984),Mind and Body,NY:Norton.
McEwen, J., and Leavitt, C.(1976), "A way to describe TV commercials,"Journal
of Advertising Research,16,pp.35~39.
McEwen, A.(1976),Public Places and Private Spaces,NY:Basic Books.
Meyer,L.B.(1956),Emotion and Meaning in Music,Chicago: University of Chicago Press.
Moray, N.(1969),Attention :Selective Process in Vision and Hearing,NY : Academic press.
Moray, N. (1959), "Attention to dichotic listening : Affective
cues and the influence of instruction", Quarterly
journal of Experimental Psychology,11,pp.56~60.
Navon,D., and Gopher,, D.(1980). "Task difficuly,resources, and dual-task performance", In
R.S. Nickerson (Ed.),Attention
and Performance V III, Hillsdale,NJ : Lawrence Erlbaum,
pp.297~ 315.
Pavlov I,P(1927), Conditioned Reflexes,Oxford:Blackwell.
Pearsall,E.R.(1989),"Differences in listening Comprehension with tonal
and atonal background music Journal
of Music Therapy 26(4),pp188~197
Peirce,C.S.(1878)"How to make our ideas clear",Popular Science
monthly,12,pp.286~302
Rohrbaugh, J.W. (1984) , "The orienting reflex. perfarmance and central nervous system manifes-
tations" , In R. Parasuraman
and D.R. Davies (Eds.,) Varieties of Arrention, Orlando,
Fl: Academic Press, pp. pp.323~373.
Rossiter, J. R.(1976), "Visual and verbal memory in children's product information utilization"
Advances
in Consumer Research, 17(September) , pp.223~ 236.
Sewall, M. A., and Sarel,D. (1986) , "Characteristics of radio commercials and their
recall effective.
ness", Journal
of Marketing,50(January) ,pp.52~60.
Siddle, D. A. T.(1979), "The orienting response and srimulus significance.and :Some comments",
Biological
Psychology 8, pp.303~ 309.
Sokolov, E. N.(1963), Perception and Conditioned Reflex (S.N.Waydenfield
Trans) Oxford :Pergamon
Stewart, D. W., and furse,D. H. (1986) ,Effective Televison Advertising,Lexington,MA:Lesington
Books.
Stout, p. A., and Leckenby, J. D.(1988), "Let the musi. Play : Music as a nonverbal elemrnt
in television commertials" , In S. Hecker and D. W. Stewart (Eds..) ,Nonverbal
Communication in Advertising
Lexington,MA:Lexington.
Stout, p. A., and Rust, R (1986), "The effect of music on emotional responses to advertising.
In E. Larkin (Ed.)", Proceedings
of the 1986 Convention of American Academy of advertising,Normoa, OK : Universitr of Oklahoma, R82~R84.
Venables, p. H., and Chfistie, M. J. (1973) , "Mechaaisms, instrumentation
recording techniques
and quantification of responses",In W.F.Prokasy and D.C.Raskin(eds.,)
Electrodermal Activity in Psychological Research NY : Academic Press, pp.I~124.
Waters, W. F., McDonald, D.G., and Konesko, R. L.(1977), "Habituation of the orienting
response : A gating methauism subsening seteoive attention", Psychophysiology
14,pp.228~236.
Wickens, C. D. (1984), "processing resources in attention", In R. Parusurman and D. R. Davies
(Eds.,), Varieties of Attention, Orlando, FL . Academic Press, pp.63~102.
Woodward, W.(1982),An insider's Guide to Advertising Music,NY: Art Direction Book.
Yalch, R. F.(1991), "Memory in a jiagle jungl. :Music as a mnemonic.device
in communicating
advertising slogans", Journal of Applied Psychology,76(2), pp.268~275.
Yerkes, R. M., and Dodson, J. D.(1908), "The relation of streagth of stimulus to rapidity of
habit- formation", Journal of Comparative Neurology of Psychology, 18, pp.459~482.
Zissman,and Neimark,E.(1990) , "The influence of familiarity on evaluations of liking and
goodness of several types of music" , ThePsychological Record,40,pp.481"490~490
|