출처: 한국방송광고공사 - 광고연구
참고문헌
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Katgenstein, Herbert and William S. Sachs (1992), Direct Marketing, 2nd edition, Macmillan Publishing Company.
Levin, Gary (1993), "The informercial as steppingstone: Prepping for the interactive age," Advertising Age, July 12, S3-S7.
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Roberts, Mary Lou and Paul D. verger (1989), Direct Marketing Management, Prentice-Hall International Inc.
Shani, Joseph (1991), "TV Tactics," Direct Marketing, September, p.21.
Stone, Bob (1986), Successful Direct Marketing Methods, 4th edition, NTC Business Books
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