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1. ÑÑêªñÁ îÊ,¡¶ÎÆͱùÊËÈÖå¡·,ð©3÷ú, ÌèÙþÞä,1987.

2. ÚÓïÜò îÊ,¡¶ÎÆͱÖå - ìµÖå -ÞÀæê -¡·, ËÇïôñòÜÍ÷ú, û«àäõó÷úÞä, 1990.

3. áäéÃܨ · ¸®´ë·æ îÊ ¡¶úÞÓÛÎÆͱÖå¡·, Ùõæ¶Ìèç½Þä 1989,

4. êäÝßÒÇ îÊ, ¡¶ãæÎÆͱÖå - ìµÖå°ú îúÕÔ¡·, ÜÍïô÷ú, ìéðÍÊÈ, 1990.

5. ï÷¾îÁö·ç øºîÊ, ¡¶ÎÆͱùÊé©Öå - ìµÖå°ú îËÙýð¹ -¡·û«àäõó÷úÞä,1990.

6. õËܹéÌ îÊ, ¡¶õÌãæÎÆͱÖå¡·, ï®çÈÞä ËÇð¢÷ú, 1990.

 

¡Ü ¹Ì±¹±³Àç

1. Aaker, D. A. and J. G. Myers (1987), ADYERTISING MANAGEMENT, 3.d Edition, Englewood Cliffs, NJ : Prentice-Hall.

2. Bolen, W. H. (1984), ADVERTISING, 2nd Edition New York, NY : John Wiley &Sons.

3. Bovee, C.1. and W. F. Arens (1986). CONTEMPORARY ADVERTISTNG, 2nd Edition Homewood, IL : Riclgnd D. Irwin

4. Cohen, K. (1988),ADVERTISING,GLENVIEW IL:Scott,Foresman and Company.

5, Dirksen, C,J., A. Kroeger and F. M. Nicosia (1983), ADVERTISING : Pinciples and Management Cases, Sixth Edition, Homewood, IL : Richard D, Irwin.

6. Dunn, S. W. and A. M. Barban (1986), ADVERTISING, 6th Edition New York, NY The Dryden Press. 7.Mandell, M. (1984),ADVERTISING 4th Edition,Englewood Cliffs.NJ:Prentice-Hall.

8. Ray,M.L.(1982).ADVERTISING & COMMUNICATION MANAGEMENT, Englewood Cliffs. NJ : Prentiee-Hall.MA

9. Russell, T. and G. Verill (1986),ADVERTISING PROCEDURE,9th Edition,Englewood Cliffs,NJ:Prentice-Hall.

10. Sandage, C. H., V. Fryburger and K. Rotzoll (1983), ADVERTISING TREORY AND PRACTICE,Eleventh Edition,Homewood,IL:Richard D.Irwin.

11. Weilbacher, W.M. (1984).ADVERTISING,2nd Edition,New York,Mc-Millan Publishing Company.