[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ]
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Achenbaum, A.A.(1977), "Effective Exposure: A New Way of Ecluating Media, " Association of National Advertisers Media Workshop, February.
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Lodish Leonard M., Magid Abraham, Stuart Kalmenson, and Mary Ellen Stevens(1995), "How T.V. Advertising Works: A Meta Analysis of 389 Real World Split Cable T.V. Advertising Experiments, " Journal of Marketing Research 32(May), p.125-139.
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Pindyk, Robert S. and Daniel L.Rubinfeld(1984), Econometric Models and Economic Forecast, 2nd cd., New York : McGraw-Hill Book Company.
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