[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] 한국광고 발전의 미래를 생각한다

각주

1) Arthur Judson brewster, Horbert Hall Palmer and Robert G. Ingraham Introdution to Advertising, 1949. p.9.

2) Woodrow Wirsig, Principles of Advertising, 1963, p.4.

3) Charles J. Dirkson Arthur Kroeger, Advertising Principles and Problems, 1964, p.2.