참고문헌
Aaker, J., & Maheswaran, D.(1996). The effect of cultural orientation and cue diagnosticity on processing and product evaluations. Working Paper, No. 257, Marketing Studies Center, UCLA.
Anderson, J.C,, & Gerbing D.W,(1984). The effect of sampling error on convergence, Improper solutions, and goodness-of-fit indices for maximum likelihood confirmatory fact-or analysis. Psychometrika, 49, 155-73
Bagozzi, R. P., Nancy Wong, & Yi Y.(1997) On the representation of affect in interdependent and independent cultures. Advances in Consumer Research, 24.
Batra, R. & Ray M. L.(1986). Affective responses mediating acceptance of advertising. Journal of Consumer Research, 13(September), 234- 49.
Bentler, P. M. & Bonett D. G.(1980), Significance tests and goodness of fit in the analysis of covariance structures, Psychological Bulletin, 88, 588-606.
Boomsma, A.(1985). Nonconvergence, improper solutions, and starting values in LISREL maximum likelihood estimation. Psychometrika, 50(2), 229-42.
Cavusgil, S. T., Zou, S., & Naidu, G.M.(1993). Product and promotion adaptation in export ventures: An empirical investigation. Journal of International Business Studies, Third Quarter, 479-506
Chaiken, S., & Maheswaran, D.(1994) Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on evaluation judgments. Journal of Personality and Social Psychology, 66, 460-73
Dunn, S. W.(1976), Effect of national identity on multinational promotional strategy in europe. Journal of Marketing, 50-7
Etzel, M. J., & Walker, B. J.(1974) Advertising strategy for foreign products. Journal of Advertising Research, 14(June), 41-4.
Fornell, C., & Yi, Y.(1992). Assumptions of the two-step approach to latent variable modeling. Sociological Methods and Research, 20, 291-320
Gerbing, D. W., & Anderson, J. C.(1992). Monte carlo evaluations of goodness of fit indices for structural equation models. Sociological Methods and Research, 21, 132-60
Goldberger, A. S.(1973), Structural equation models: An overview in structural equation models in the social sciences. A. S. Goldberg and 0. D. Duncan eds., New York: Seminar Press.
Gronhaug, K., & Heide, M.(1992). Stereotyping in Country Advertising. European Journal of Marketing, 26(5), 56-67
Hafhill, D. S.(1980). Multinational marketing strategy: Implications for attitudes toward country of origin. Management International Review, 20(4), 26-30
Han, C. M.(1988). The role of consumer patriotism in the choice of domestic versus foreign products. Journal of Advertising Research, 28,(June/July), 25-32
Head, D.(1988). Advertising slogans and the 'made-in' concept. International Journal of Advertising, 7, 237-252
Higie R. A. & Spiggle, S.(1989). Protocol responses to advertisements: A coding scheme. Winter Marketing Educators' Conference Proceedings, Chicago: American Marketing Association.
Hong, Sung-Tai & R. S.(1989). Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective. Journal of Consumer Research, 16(September), 175-87
Jain, S. C.(1989). Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing, 53(January), 70-9
Joreskog, K. G., & Sorbom D.(1982). Recent Developments in Structural Equation Modeling, Journal of Marketing Research, 19, 404-16
Kanso, A.(1992). International advertising strategies: Global commitment to local vision, Journal of Advertising Research, Jan/Feb, 10-14
Kaynak, E., & Cavusgil, T.(1983). Consumer attitudes towards products of foreign origin: Do they vary across product classes?. International Journal of Advertising, 2, 147-57
Killough, J.(1978). Improved payoffs from transnational advertising. Harvard Business Review, July-August 102-10
Klein, J., R. E., & Morris, M.(1998). The animosity model of foreign product purchase: An empirical test in the people's republic of china. Journal of Marketing, January.
Maheswaran, D.(1994). County of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluation. Journal of Consumer Research, 21,(September), 354-65.
Mooij, M. K, & Keegan, W. J.(1991). Advertising worldwide. UK: Prentice hall international.
Moon, Byeong-Joon(1995). The impact of consumers' acculturation attitude on responses to multinational advertisements. Marketing Theory and Practice: Toward the 21st Century, KMA-AMA Joint Conference.
(1996). The roles of consumer ethnocentricity and attitude toward a foreign culture in processing foreign county-of-origin advertisements. In K. P. Corfman & G. Lynch, Jr.(Eds.), Advances in Consumer Research, 23(pp. 436-439), Prvo, Utah: Association for Consumer Research.
Mueller, B.(1991). An analysis of information content in standardized vs. Specialized multinational advertisements, Journal of International Business Studies, First Quarter, 23-39.
(1992). Standardization vs. Specialization: An examination of westernization in Japanese advertising. Journal of Advertising Research, 32(January/February), 15-24
Narayana C. L.(1981). Aggregate image of American and Japanese products: Implications on international marketing. Columbia Journal of World Business, 16(2), 31-5
Netemeyer, R. G., Durvasula, S., & Lichtenstein, D. R.(1991). A cross-national assessment of the reliability and validity of the CETSCALE, Journal of Marketing Research, 28(August), 320-7
Samiee, S., & Roth, K.(1992).The influence of global marketing standardization on performance. Journal of Marketing, 56(April), 1-17
Sharma, S,, Shimp, T. A, & Shin, J,(1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the Academy of Marketing Sciences, 23(1), 26-37
Sharma, S, Shimp, T. A., & Shin, J.(1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the Academy of Marketing Science, 23(1), 26-37
Shimp, T. A.(1984). Consumer ethnocentrism: The concept and a preliminary empirical test, In T. C. Kinnear(Ed.), Advances in Consumer Research, 11(pp. 285-9290), prove, UT: Association for consumer Research.
& Shams, S.(1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 27(August), 280-9
논문초고 접수 : 1999. 2. 22
최종수정본 접수 : 1999. 3. 24
다음 페이지로