ABSTRACT
Advertising education in American universities: Focusing on the departmental locations of the discipline
Oh, Doo-Beom(Ph.D. Professor Dept. of Advertising and Public Relations Chung Ju University)
In this paper the author analyses which colleges, schools, departments the majority of American Universities' Advertising Education Units are affiliated.
The main results of the study are as follows: 138 four year colleges in the United States are operating Advertising programs; 114 units among those(82.61% of the total) are affiliated to the Journalism/ Mass Communication colleges/ schools/ departments.
Fifteen Advertising programs are established on the basis of independent Advertising Departments.
In summation, Journalism/ Mass Communication affiliated programs can be classified into the following subtypes; eighteen are titled as Advertising 'Majors', where you can obtain the Advertising Degree when you finish the program. Forty-six are titled as Advertising 'Sequences', and the other are labeled as various titles, such as, 'Concentration', 'Option', 'Emphasis', 'Area'.
Only the thirteen (9.42%) among the 138 programs are affiliated with the Business/Marketing schools. The remaining 11 programs (7.97%) of the total go affiliated with the Design/Art School category.