Axelrod, Joel N. (1968), "Attitude Measures That Predict Purchase," Journal of Advertising Research, 8 (1), 3-17.
(1986), "Minnie, Minnie Tickled the Parson," Journal of Advertising Research, 26 (1), 89-96.
Baker, William, J. Wesley Hutchinson, Danny Moore, and Prakash Nedungadi (1986), "Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preferences," in Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Provo, UT: Association for Consumer Research, 637-642.
Barsalou, Lawrence W. (1985), "Ideas, Central Tendency, and Frequency of Instantiation as Determinants of Graded Structure," Journal of Experimental Psychology: Learning, Memory, and Cognition, 11 (October), 629-54.
Bauer, Raymond (1960), "Consumer Behavior as Risk-taking," in Dynamic Marketing for a Changing World: Proceedings of the 43rd Conference of the American Marketing Association, ed. R. Hancock, 389-398.
(1967), "Source Effect and Persuasibility: A New Look," in Risk Taking and Information Handling in Consumer Behavior, D. F. Cox, ed., Cambridge, MA: Harvard University Press, 559-578.
Berlyne, Daniel E. (1970), "Novelty, Complexity, and Hedonic Value," Perception and Psychophysics, 8 (November), 279-285.
Bettman, James R. and C. Whan Park (1980), "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, 7 (December), 234-48.
Bogart, Leo (1986), Strategy in Advertising: Matching Media and Message of Markets and Motivations, Lincoln, IL: NTC Business.
Burke, William L. and Sidney Schoeffler (1980), "Brand Awareness as a Tool for Profitability," The Strategic Planning Institute, Boston: Cahners Publishing Co.
Buzzell, Robert D. and Bradley T. Gale (1987), The PIMS Principles: Linking Strategy to Performance, New York: The Free Press.
Chung, Seh-Woong and Katrin Szymanski (1997), "Effects of Brand Name on Brand Choice: An Implicit Memory Perspective," in Advances in Consumer Research, Vol. 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research, 288-294.
Cooper, Lee G. (1983), "A Review of Multidimensional Scaling in Marketing Research," Applied Psychological Measurement, 7 (Fall), 427-50.
Day, George S., Allan D. Shocker, and Rajendra Srivastava (1979), "Customer-Oriented Approaches to Identifying Product-Mar-ket," Journal of Marketing, 43 (Fall), 8- 19.
and Robin Wensley (1988), "Assessing Advantage: A Framework for Diagnosing Competitive Superiority," Journal of Marketing, 52 (April), 1-20.
Dholakia, Utpal M. (1997), "An Investigation of Some Determinants of Brand Commitment," in Advances in Consumer Research, Vol. 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT: Association for Consumer Research, 381-387.
Dowling, Grahame R. (1986), "Perceived Risk: The Concept and its Measurement," Psychology and Marketing, 3, 193-210.
Ehrenberg, A. S. C. (1988), Repeat Buying: Facts, Theory, and Applications. London: Charles Griffin and Co.; New York: Oxford University Press.
, Gerald J. Goodhardt, and J. Patrick Barwise (1990), "Double Jeopardy Revisited," Journal of Marketing, 54 (July), 82-91.
Fader, Peter S. and David C. Schmittlein (1993), "Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing," Journal of Marketing Research, 30 (November), 478-93.
Farris, Paul, James Olver, and Cornelis de Kluyver (1989), "The Relationship Between Distribution and Market Share," Marketing Science, 8 (Spring), 107-27.
Feinberg, Fred M., Babara E. Kahn, and Leigh McAlister (1992), "Market Share Response When Consumers Seek Variety," Journal of Marketing Research, 29 (May), 227-237.
Freedom, J. L. and Elizabeth F. Loftus (1971), "Retrieval of Words from Long-Term Memory," Journal of Verbal Learning and Verbal Behavior, 10, 107-15.
Green, Paul E., Donald S. Tull, and Gerald Albaum (1988), Research for Marketing Decisions, 5th ed., Englewood Cliffs, NJ: Prentice Hall.
Gruber, Alin (1969), "Top-of-Mind Awareness and Share of Families: An Observation," Journal of Marketing Research, 6 (2), 227-31.
Haley, RussellⅠ. and Peter B. Case (1979), "Testing Thirteen Attitude Scales for Agreement and Brand Discrimination," Journal of Marketing, 43 (Fall), 20-32.
Hasher, Lynn and Rose T. Zacks (1984), "Automatic Processing of Fundamental Information: The Case of Frequency of Occurrence," American Psychologist, 39 (12), 1372-1388.
Hoyer, Wayne D. and Steven P. Brown (1990), "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, 17 (September), 141-148.
Hutchinson, J. Wesley (1983), "Expertise and the Structure of Free Recall," in Advances in Consumer Research, Vol. 10, Richard P. Bagozzi and Alice M. Tybout, eds. Ann Arbor, MI: Association for Consumer Research, 585-9.
, Kalyan Raman, and Murali K. Mantrala (1994), "Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall," Journal of Marketing Research, 31 (November), 441-461.
Jacoby, Jacob, George J. Syzabillo, and Jacqeline Busato-Schach (1977), "Information Acquisition Behavior in Brand Choice Situations," Journal of Consumer Research, 3 (4), 209-16.
Joyce, T. (1967), What Do We Know About How Advertising Works? London: J. Walter Thompson Co.
Kahn, Barbara E., Manohar Kalwani, and Donald G. Morrison (1988), "Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings," Journal of Marketing Research, 25 (November), 384-90.
Kardes, Frank R., Gurumurthy Kalyanaram (!992), "Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective," Journal of Marketing Research, 29 (August), 343-357.
, , Murali Chandrashekaran, and Ronald J. Dornoff (1993), "Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage," Journal of Consumer Research, 20 (June), 62-75.
Keller, Kevin L. (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
Lavidge, Robert J. and Gary A. Steiner (1961), "A Model for Predictive Measures of Advertising Effectiveness," Journal of Marketing, 25 (October), 59-62.
Lehmann, Donald R. (1972), "Judged Similarity and Brand Switching Data as Similarity Measures," Journal of Marketing Research, 9(August), 331-34.
Little, John D. C. (1979), "Aggregate Advertising Models: The State of the Art," Operations Research, 27 (July/August), 629-67.
McMahan, Harry W. (1980), "TV Loses the 'Name Game' but Wins Big in Personality," Advertising Age (December 1), p. 54.
Menon, Satya and Barbara E. Kahn (1995), "The Impact of Context on Variety Seeking in Product Choices," Journal of Consumer Research, 22 (December), 285-295.
Miller, Stephen and P. Georgiou (1996), "Advertising Accountability: 10 Years of Advertising Tracking in the Rent-A-Car Business," In Transcript Proceedings of the ARF Advertising and Brand Tracking Workshop, New York: Advertising Research Foundation.
and Lisette Berry (1998), "Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness," Journal of Advertising Research, 38 (Sept./Oct.), 77-82.
Moore, William L. (1990), "Factorial Preference Structures," Journal of Consumer Research, 17 (June), 94-104.
, Edgar Pessemier, and T. E. Little (1979), "Predicting Brand Purchase Behavior: Marketing Application of the Schonemann and Wang Unfolding Model," Journal of Marketing Research, 16 (May), 203-210.
Moran, W. (1990), "Brand Presence and the Perceptual Frame," Journal of Advertising Research, 30 (5), 9-16.
Nedungadi, Prakash (1990), "Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations," Journal of Consumer Research, 17 (December), 263-276.
Novak, Thomas P. (1993), "Log-Linear Trees: Models of Market Structure in Brand Switching Data," Journal of Marketing Research, 30 (August), 267-87.
Park, C. Whan and V. Parker Lessig (1981), "Familiarity and Its Impact on Consumer Biases and Heuristics," Journal of Consumer Research, 8 (September), 223-30.
and Banwari Mittal (1985), "A Theroy of Involvement in Consumer Behavior: Problems and Issues," in Research in Consumer Behavior, ed. Jagdish N. Sheth, Greewich, CT: JAI Press.
Petty, Richard E., John T. Cacioppo, and David Shumann (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10 (Sept.), 135-146.
Phillips, Lynn D., Dae Chang, and Robert D. Buzzell (1983), "Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses," Journal of Marketing, 47 (Spring), 26-43.
Porter, Michael E. (1980), Competitive Strategy, New York: The Free Press.
Rao, Vithala R. and Darius J. Sabavala (1981), "Inferences of Hierarchical Choice Processes from Panel Data," Journal of Consumer Research, 8 (June), 85-96.
Ray, Michael L., Alan G. Sawyer, Michael L. Rothschild, Roger M. Heeler, Edward C. Strong, and Jerome B. Reed (1973), "Marketing Communication and the Hierarchy of Effects," in New Models for Mass Communication Research, ed. Peter Clarke, Beverly Hills, CA: Sage, 147-176.
Robinson, W. T. and C. Fornell (1985), "The Sources of Market Pioneer Advantages in Consumer Goods Industries," Journal of Marketing Research, 22 (2), 297-304.
Roselius, Ted (1971), "Consumer Ranking of Risk Reduction Methods," Journal of Marketing, 35 (January), 56-61.
Rossiter, John R. and Larry Percy (1985), "Advertising Communication Models," in Advances in Consumer Research, Vol. 12, eds. Elizabeth C. Hirschman and Morris (Gary Hamel & C. K. Prahalad 지음, Competing for the Future)(Gary Hamel & C. K. Prahalad 지음, Competing for the Future)(Gary Hamel & C. K. Prahalad 지음, Competing for the Future)B. Holbrook, Provo, UT: Association for Consumer Research, 510-524.
and (1987), Advertising and Promotion Management, New York: McGraw-Hill Book Company.
Shocker, Allan, Moshe Ben-Akiva, Bruno Boccaro, and Prakash Nedungadi (1991), "Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions," Marketing Letters, 2 (3), 181-197.
Srivastava, Rajendra K., Robert P. Leone, and Allan D. Shocker (1981), "Market Structure Analysis: Hierarchical Clustering of Product Based on Substitution in Use," Journal of Marketing, 45 (Summer), 38-48.
Sutherland, M. (1997), Advertising and the Mind of the Consumer, Australia: Allen & Unwin.
and J. Galloway (1981), "Role of Advertising: Persuasion or Agenda Setting," Journal of Advertising Research, 21 (5), 25-29.
Titchener, Edward B.(1912), A Text-book of Psychology, New York: Macmillan.
Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha (1986), "Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, 32 (6), 645-659.
Vanhonacker, Wilfried R. (1985), "Structuring and Analyzing Brand Competition Using Scanner Data," working paper, Columbia University.
Venkatesan, M. (1973), "Cognitive Consistency and Novelty Seeking," in Consumer Behavior: Theoretical Sources, eds. Scott Ward and Thomas S. Robertson, Englewood Cliffs, N.J.: Prentice-Hall, P. 377.
Ward, James and Barbara Loken (1986), "The Quintessential Snack Food: Measurement of Product Prototypes," in Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Provo, UT: Association for Consumer Research, 126-31.
Wilson, C. E. (1981), "A Procedure for the Analysis of Consumer Decision Making," Journal of Advertising Research, 21, 2, 31-38.
Woodside, Arch G. and Randolph J. Trappey,Ⅲ (1992), "Finding Out Why Customers Shop Your Store and Buy Your Brand: Automatic Cognitive Processing Models of Primary Choice," Journal of Advertising Research, 32 (5), 59-78.
and Elizabeth J. Wilson (1985), "Effects of Consumer Awareness of Brand Advertising on Preference," Journal of Advertising Research, 25 (4), 41-48.
Zajonc, Robert B. (1980), "Feeling and Thinking: Preferences Need No Inferences," American Psychologist, 35, 151-175.
and H. Markus (1982), "Affective and Cognitive Factors in Preference," Journal of Consumer Research, 9, 123-131.
다음 페이지로