Âü°í¹®Çå
ÇÏ¿µ¿ø,äÁ¤È£ (1993),¡°¿µîÇÑ ´ë¾ÈÀÇ À§Ä¡¿Í ºóµµ°¡ À¯ÀÎÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸¡±,¡º°æ¿µÇבּ¸¡», 23±Ç 3È£, pp.201-232.
Abelson,Robert (1964), The Choice of Choice Theories, in Decision and Choice,New York:McGraw-Hill, pp.102-104.
________ & A.Levi (1985),¡°Decision Making and Decision Theory¡±,In Handbook of Social Psychology,eds.,G.Lindzey & E.Aronson,Vol.1,New York:Random House, pp.231-309.
Batsell,Richard R.(1980),¡°A Market Share Model Which Simultaneously Captures the Effects of Utility and Substitutability¡±, Working paper #80-007, Wharton School, University of Pennsylvania.
Biehal,Gabriel & Dipankar Chakravarti (1986),¡°Consumers¡¯Use of Memory and External Information in Choice:Macro and Micro perspective¡±,Journal of Consumer Research, 12(March), pp.382-405.
Beltman,J.R.(1979),An Information Processing Theory of Consumer Choice. Reading. MA:Addison-Wesley Publishing Company.
Gertzen,H.(1992),¡°Component Processes of Phased Decision Strategies¡±, Acta Psychologica, 80, pp.229-264.
Howard, John A.& Jagdish N.Sheth (1969),The Theory of Buyer Behavior. New York:John Wiely & Sons Inc.
Huber, Joel & Murphey A.Sewall (1982),¡°Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchases Intentions¡±, Advances in Consumer Research, Vol.6, Chicago:Association for Consumer Research, pp.231-245.
_______& Christopher Puto (1983),¡°Market Boundaries and Product Choice:Illustrating Attraction and Substitution Effects¡±,Journal of Consumer Research, 10 (June), pp.31-43.
Hutchinson,J.Wesley (1983),¡°On the Locus of Range Effects in Judgement and Choice¡±, In Advances in Consumer Research, 10, eds.Richard P.Bagozzi & Alice M.Tybout, Ann Arbor:MI,Association for Consumer Research, pp.305-308.
Johnson,Eric J.& J.W.Payne (1985),¡°Effort and Accuracy in Choice¡±,Management Science, 31, pp.395-414.
Johnson, Michael D.& Christopher Puto (1987),¡°A Review of Consumer Judgement and Choice¡±, in Review of Marketing, ed.,Michael J.Houston (Chicago,IL :American Marketing Association), pp.236-292.
Kahneman, Daniel & Tversky Amos (1979),¡°Prospect Theory:An Analysis of Decision under risk¡±,Econometrica, 47, pp.263-291.
Kardes, Frank R.,Paul M.Herr & Debora Marlino (1989),¡°Some New Light on Substitution and Attraction Effects¡±,Advances in Consumer Research, 16, pp.203-208.
Klein, Noreen M.& Manjit S.Yadav (1989),¡°Context Effects on Efforts and Accuracy in Choice:An Enquiry into Adaptive Decision Making¡±,Journal of Consumer Research, 15(March), pp.411-421.
Lehmann, Donald R.& Yigang Pan (1994),¡°Context Effects, New Brand Entry,and Consideration Sets¡±,Journal of Marketing Research, 31(August), pp.364-374.
Luce,R.Duncan (1959), Individual Choice Behavior, New York:John Wiley & Sons, Inc.
Lynch,John G.Jr.,Dipankar Chakravati & Anusree Mitra (1991),¡°Contrast Effects in Consumer Judgement:Changes in Mental Representations or in the Anchoring of Rating Sales?¡±,Journal of Consumer Research, 12, pp.284-297.
Malaviya, Prashant & K.Sivakumar (1997),¡°The role of Justification and Stimulus Meaningfulness on Attraction Effect:An Elaboration Likelihood Perspective¡±,Advances in Consumer Research, 24, pp.115.
Mcfadden, Daniel (1974),¡°Conditional Logit Analysis of Quantitative Choice Behavior¡±, in Frontiers of Econometrics, ed.Paul Zarembka, New York:Academic Press. pp.105-142.
Mishra, Sanjay, U.N.Umesh & Donald E.Stem,Jr.(1993),¡°Antecedents of the Attraction Effect:An Information-Processing Approach¡±, Journal of Marketing Research, 30(August), pp.331-349.
Montgomery, Henry (1989),¡°From Cognition to Action:the Search for Dominance Structure:Towards a Process Model of Decision Making¡±,in Analyzing and Aiding Decision Processes, eds.,P.Humphreys, O.Svenson & A.Vari, North-Holland and Hungarian Academic Press, Amsterdam/ Budapest, pp.343-369.
Parducci, Allen (1974),¡°Contextual Effects:A Range-Frequency Analysis¡±,In Handbook of Perception, Vol.II, eds.L. Carterette & M.P.Friedman, New York:Academic Press.
_______ & Douglas H.Wedell (1986),¡°The Category Effect with Rating Number of Categories, Number of Stimuli, and Method of Presentation¡±,Journal of Experimental Psychology :Human Perception and Performance, 12, pp.496-516.
Park,C.Whan & V.Parker Lessig (1981),¡°Familiarity and Its Impact on Consumer Decision Biases and Heuristics¡±,Journal of Consumer Research, 8 (September), pp.223-230.
Payne, John W.,James R.Bettman & Eric J.Johnson (1988),¡°Adaptive Strategy Selection in Decision Making¡±,Journal of Experimental Psychology:Human Learning, Memory and Cognition.
_______ & James Bettman (1992),¡°Behavioral Decision Research:A Constructiove Processing Perspective¡±,Annual Review of Psychology, 43, pp.87-131.
Ratneshwar, Srinivasan,Allen D.Schoker & David W.Stewart (1987),¡°Toward Understanding the Attraction Effect:The Implications of Product Stimulus Meaningfulness and Familiarity¡±, Journal of Consumer Research, 13(March), pp.520-533.
Shugan, Steven M.(1980),¡°The Cost of Thinking¡±,Journal of Consumer Research, 7(September), pp.99-111.
Simonson, Itamar (1989),¡°Choice Based on reasons:The Case of Attraction and Compromise Effects¡±,Journal of Consumer Research, 16 (September), pp.158-174.
_______ & Amos Tversky (1992),¡°Choice in Context:Tradeoff Contrast and Extremeness Aversion¡±,Journal of Marketing Research, 29(August), pp.281-295.
Solvic, Paul (1975),¡°Choice between Equally-Valued Alternatives¡±,Journal of Experimental psychology:Human perception and Performance,3,pp.280-287.
Tversky,Amos (1972),¡°Elimination by Aspects:A Theory of
Choice ¡±,Psychological Review,79 (July),pp.281-299.
Warnerfelt,Birger (1995),¡°A Rational Reconstruction of the Compromise Effect:Using Market Data to Infer Utilities¡±,Journal of Consumer Research, 21(March), pp.627-633.
Zhou, Lianxi, Chankon Kim & Michel Laroche (1996),¡°Decision Process of the Attraction Effect:A Theoretical Analysis and Some Preliminary Evidence¡±,Advances in Consumer Research, 23, pp.218-224.