Âü°í¹®Çå
±è¿ëÁØ, ÀÌÁ¤Á¦ (1994), "¾ðÁ¦ À̹ÌÁö ±¤°í¸¦ ÇÒ °ÍÀΰ¡?" ±¤°í¿¬±¸, (º½), 10-19.
ÀÌÇнÄ(1990), "¼ÒºñÀÚ Á¤º¸Ã³¸®¿¡ ´ëÇÑ °ü¿©µµ¿Í ±¤°íÀ¯ÇüÀÇ Á¶Á¤Àû ¿ªÇÒ" °æ¿µÇבּ¸, Á¦ 19 ±Ç, Á¦ 2 È£, 88.
ÀÌÇнÄ, ¿øÈ£¿¬ (1995), "¼ÒºñÀÚ ÁذŰ¡°Ý°ú ½ÃÀå°¡°ÝÀÇ Â÷À̰¡ ¼±ÅÃÈ®·ü¿¡ ¹ÌÄ¡´Â ¿µÇâ," ¸¶ÄÉÆÃ¿¬±¸, Vol. 10 (February), 19-31.
ÇÏ¿µ¿ø¡¤¼ÂùÁÖ (1999), "ÈĹßÁøÀÔ»óÇ¥°¡ ½ÃÀ尳ô »óÇ¥¸¦ ¾ÕÁö¸£´Âµ¥ ÀÖ¾î¼ ±¤°íÀÇ ¿ªÇÒ¿¡ °üÇÑ Å½»öÀû ¿¬±¸," ±¤°íÇÐ ¿¬±¸, 10 (2), 9-38.
Alba, Joseph W. and J. Wesley Hutchinson (1987), "Dimensions of Consumer Expertise," Journal of Consumer Research, Vol. 13 (March), 411-454.
Alba, Joseph W., Susan M. Broniarczyk. Terence A. Shimp and Joel E. Urbany (1994), "The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data," Journal of Consumer Research, Vo.. 21(September), 219-235.
Bain, Joseph S. (1956), Barriers to New Competition, Cambridge, MA: Harvard University Press
Bearden, Wiliam O., Donald R. Lichtenstein, and Jesse E. Teel (1984), "Comparison Price, Coupon, and Brand Effects onConsumer Reaction to Retail Newspaper Advertisement," Journal of Retailing, 60(Summer), 11-34.
Belch George E. and Michael A. Belch (2001), Advertising and Promotion: An Intergrated Marketing Communications Perspective, 5th ed., McGraw-Hill/Irwin.
Bettman, J. R. and D. W. Park(1980). "Effects of Prior Knowledge and Experience and Phase of Choice Process on Consumer Decision Process : a Protocol Analysis," Journal of Consumer Research, Vol. 7(December), 234-248.
Biswas, Abjihit and Edward A. Blair(1991), "Contextual effects of Reference Prices in Retail Advertisement," Journal of Marketing, Vol. 55(July), 1-12.
, Elizabeth J. Wilson and Jane W. Licata(1993), "Reference Pricing Studies in Marketing : A Synthesis of Research Results," Journal of Business Research, Vol. 27., 239-256.
Blair, Edward A. and E. Laird Landon, Jr. (1981), "The effects of Reference Prices in Retail Advertisements," Journal of Marketing, 45 (Spring), 61-69.
Briesch, Richard A. Lakshman Krishnamurthi, Tridib Mazumdar, S. P. Raj(1997), "A Comparative Analysis of Reference Price Models," Journal of Consumer Research, Vol. 24(September), 202-214.
Brucks Merrie (1985), "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12(June), 1-16.
Cohen, Jacob (1977), Statistical Power Analysis for the Behavioral Sciences. New York : Acdemic Press.
Comanor, Wiliam S. and Thomas A. Wilson (1979), "The Effects of Advertising on Competition: A Survey," Journal of Economic Literature, 17(June), 453-476
Dickson, Peter R. and Alan G. Sawyer (1984), "Entry/Exit Demand Analysis," in Advances in Consumer Research, Vol. 11, ed, Thomas C. Kinnear, Provo, UT: Association for Consumer Research, 617-622.
Gupta, Sunil and Lee G. Cooper (1992), "The Disconting of Discounts and Promotion Threshoulds," Journal of Consumer Research, Vol. 19(December), pp. 401-411.
Helson, H. (1964), Adaptation Level Theory, NY: Harper & Row Publishers, Inc.
Jacobson, Robert and Carl Obermiller(1990)," The Formation of Expected Future Price : A Reference Price for Forward-Looking Consumers," Journal of Consumer Research, Vol. 16(March), 420-432.
Jacoby, Jacob and Olson, Jerry C. (1977), "Consumer Reponse to Price : An Attitudinal, Information Processing Perspective," Moving Ahead in Attitude Research, eds., Yoram Wind and Marshal Greenberg, Chicago : American Marketing Association.
Kahneman, Daniel and Amos Tversky (1979), "Prospect Theory : An Analysis of Decision under Risk," Econometrica, Vol. 47(March), 263-262.
Kalyanaram Gurumurthy and John D.C. Little(1994), "An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods," Journal of Consumer Research, Vol. 21(DEcember), 408-418.
Keller, Kevin Lane(1993), "Conceptualizing, Measuring and Managing Customer-Based Brand-Equity," Journal of Consumer Research, Vol. 57(January), 1-22.
Kent, Robert J.(1993), "Competitive Versus Noncompetitive Clutter in Television Advertising," Journal of Advertising Research, Vol. 33(March/April), pp. 40-46.
, and Chris T. Allen(1994), "Competitive Inferenced Effects in Consumer Memory for Advertising : The Role of Brand Familiarity," Journal of Marketing, Vol. 58(July), 97-105.
Klein, Noreen and Janet E. Oglethorpe(1987), "cognitive Reference Points in Consumer Decision Maring," Advances in Consumer Research, Vol. 14. ed. Melanie Wallendorf and Paul Anderson, Provo, UT : Association for Consumer Research, 183-187.
Krishnamurthy, Lakshman, Tridib Mazumdar, and S. P. Raj(1992), "Asymmetric Response to Price in Consumer Choice and Purchase Quantity Decisions," Journal of Consumer Research, Vol. 19(December), 387-400.
Krugman, Herbert E.(1983), "Television Interest and Commercial Interruption : Are Commercials on Interesting Programs Less Effective?" Journal of Advertising Research, Vol. 23, No.1, pp. 21-23.
Lattin, James M. and Rabdolph E. Bucklin (1989). "Reference Effects of Price and Promotion on Brand Choice Behavior," Journal of Marketing Research, Vol. 26(August), 299-310.
Lichtenstein, Donald R. and W.O.Bearden(1988), "An Investigation of Consumer Evaluations of Reference Price Discount Claims," Journal of Business Reserach, Vol. 17, pp. 189-200.
, Peter H. Block, and William C. Black (1988), "Correlates of Price Acceptability," Journal of Consumer Research, Vol. 15(September), pp. 243-252.
McGuire, William J. (1969), "The Nature of Attituds and Attituds Change," in Handbook of Social Psychology, 2nd ed., ed. G. Lindzey and E. Aronson, Cambridge, Mass: Addison-Wesley, 135-214.
Marks, L. J. and J.C. Olson (1981), "Toward a Cognitive Strucure Conceptualization of Product Familiarity," Advances in Consumer Research, Vol. 11, pp. 145-150.
Mayhew, Glenn E. and Russell S. Winer(1992), "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data," Journal of Consumer Research, Vol. 19(June), 62-70.
Mitra, Anusree and John G. Lynch, Jr (1995), "Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity," Journal of Consumer Research, Vol. 21(March), pp. 644-659.
Monroe, Kent B. (1981), "The Information Content of Prices : A Preliminary Model for Estimating Buyer Respones," Management Science, Vol. 17(8), pp. 519-532.
, (1984), "Theoretical and Methodological Developments in Pricing," Advances in Consumer Research, Vol. 11, pp. 636-637.
, (1990), Pricing : Marketing Profitable Decisions, NY : McGraw-Hill.
and Susan M. Petroshius(1973), "Buyers' Subjective Perceptions of Price," Journal of Marketing Research, Vol. 10(February), pp. 70-80.
, Dhruv Grewal and Larry D.Compeau(1991), "The Concept of Reference Prices : Theoretical Justifications and Research Issues," Special Presentation at the Association for Consumer Research, Chicago.
Nelson, Philip(1974), "Advertising as Information," Journal of Political Economy, Vol. 82)July-August), 729-754.
Olson, J.C(1987), Consumer and Industrial Buying Behavior, NY : Elservier North-Holland, Inc., pp. 267-286.
Park, C. Âɹ« and V. Parker Lessing (1981), "Familiarity and its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, 8 (September), 223-230.
, David L. Mothersbaugh and Lawerence Feich (1994), "Consumer Knowledge Assessment," Journal of Consumer Research, 21 (June), 71-82.
Petty, R. E. and J.T. Cacioppo(1984), "The Effects of Involvement on Responese to Argument Quantity and Quality : Central and Peripheral Routes to Persuation," Journal of Personality and Social Psychology, Vol. 46, pp. 69-81.
and D. Schumann(1983), "Central and Peripheral Routes to Advertising Effectiveness : The Moderating Role of Involvement," Journal of Consumer Research, Vol. 10., pp. 135-146.
Punj, G.N. and ³¢ Staelin(1983), "A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Vol. 9(March), 366-380.
Puto, Christopher P. (1987), "The Framing of Buying Decisions," Journal of Consumer Research, Vol. 14(December), pp. 301-315.
Puto, C. P. and Wells, W.D.(1984), Informational and Transformational Advertising : The Different Effects of Time. In Advances in Consumer Research, 11, ed. Thomas C. Kinnear (Ann Arbor, MI : Association for Consumer Research, 638-643).
Raj, S.P.(1983), "The Effect of Advertising on High and Low Loyalty Consumer Segment," Journal of Consumer Research, Vol. 9(June), 77-89.
Rao. Akshay R. and Wanda A. Sieben(1992), "The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Journal of Consumer Research, Vol. 19(September), 256-270.
, and Kent B. Monroe(1988), "The Mederating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Vol. 15(September), pp. 253-264.
Sawyer Alan G., and Peter Dickson (1984), "Psychological Perspectives on Consumer Response to Sales Promotion," in Research on Sales Promotion: Collected Papers, ed. Katharine E. Jocz, Cambridge, MA : Marketing Science Institute, 1-21.
Sherif, Carolyn(1963), "Social Categorization as A fuction of Latitude of Acceptance and Series Range," Journal of Abnormal and Social Psychology, Vol. 67(August), 148-156.
Sherif, M., and C. E. hovland(1964), Social Judgement. New Haven, CT : Yale University Press
Sherif, Muzafer, Danel Taub, and Carl I. Hovland(1958), "Assimilation and Contrast Effects of Anchoring Stimuli on Judgments," Journal of Experimental Psychology, 55(2), 150-155.
Singh, Surendra N. and Gilbert A. Churchill(1987), "Arousal and Advertising Effectiveness," Journal of Advertising, Vol. 16, No.1, pp. 4-10.
Thaler, Rechard(1985), "Mental Accounting and Consumer Choice," Marketing Science, Vol. 4(Summer), 199-214.
Urbany, Joel E., W.O. Bearden and D.C. Weibaker(1988). "The Effect of Plausible and Exaggerated Reference Price on Consumer Perceptions and Price Search," Journal of Consumer Research, Vol. 15(June), pp. 95-110.
Weilbacher, W. M.(1960), "The Qualitative Values of Advertising Media," Journal of Advertising Research, Vol. 1(1) pp. 12-17.
Wells, William, John Burnette, and Sandra Moriarty(1995), Advertising : Principles and Practice, 3rd ed., Englewood Cliffs, NJ : Prentice-Hall, Inc.,
Winer, Russell. S. (1986), "A Reference Price Model of Brand Choice for Frequently Purchased Product," Journal of Consumer Research, Vol. 13, 250-256.
(1988), "Behavioral Perspectives on Pricing: Buyers' Subjective Perceptions of Price Revisited" in Issues in Pricing : Theory and Research, ed. Timothy Devinney, Lexington, MA : Lexington Books, 35-57.
´ÙÀ½ ÆäÀÌÁö·Î