[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] Á¤ºÎ Á¤Ã¥ ±¤°íÀÇ µðÀÚÀÎ Àü·«¿¡ °üÇÑ ¿¬±¸

  Âü°í¹®Çå

°øº¸Ã³(1997), 97 ±¤°í ÇàÁ¤ ¹é¼­, °øº¸Ã³, 41

±¹Á¤È«º¸Ã³(1999), ±¹Á¤ È«º¸ ±æ¶óÀâÀÌ, ±¹Á¤È«º¸Ã³, 45

±è½Åº¹ ¿Ü(1982), Á¤Ã¥ÇÐ, ¹ý¹®»ç, 11

±èÈÆÃ¶(1990), ¼º°øÀûÀÎ ±¤°í Ä·ÆäÀÎÀ» ¿ìÀ§ÇÑ Àü·«Àû »ç°í¹ý, ±è¿µ»ç, 36

¶ó¸¶´Ù ¸®¿¡ÀÌ, ±èÃæ±â¿ª(1989), ±â¾÷Àü·«°ú ±¤°í µðÀÚÀÎÀÇ ¿ø¸®, µðÀÚÀÎ ÇϿ콺

¹Úµ¿¼­(1986), Çѱ¹ ÇàÁ¤·Ð, ¹ý¹®»ç, 506-507

¼Û´ëÇö, ÀÌÁ¾¸ñ(1986), ¾Ë±â ½¬¿î ±¤°í ½Ç¹« °¡À̵å, ¼º¿ø»ç, 107

¿ÀµÎ¹ü(1988), ±¤°íÄ¿¹Â´ÏÄÉÀÌ¼Ç ½Å·Ð, Àü¿¹¿ø, 41

À¯ÈÆ(1985), ÇàÁ¤ÇÐ ¿ø·Ð, ¹ý¹®»ç, 107

Á¤Á¤±æ(1997), Á¤Ã¥ÇÐ ¿ø·Ð, ´ë¸íÃâÆÇ»ç

±è³²ÀÏ(1993), ¿ì¸®³ª¶óÀÇ Á¤ºÎ ½ÃÃ¥ ±¤°í¿¡ °üÇÑ ¿¬±¸(¼®»ç ÇÐÀ§ ³í¹®), ¼­¿ï´ëÇб³ ÇàÁ¤´ëÇпø, 5-6

±è¹Î±â(1990), "Á¤ºÎµµ ÀÚ½ÅÀ» ±¤°íÇØ¾ß ÇÒ ¶§ÀÌ´Ù", ±¤°í°è µ¿Çâ(1991, 4_, Çѱ¹±¤°í´Üü¿¬ÇÕȸ, 12

±è¹Î±â(1991), "Á¤ºÎ ±¤°í°¡ ³ª¾Æ°¡¾ß ÇÒ ¹æÇâ", ±¤°íÁ¤º¸(1991, 5), Çѱ¹¹æ¼Û±¤°í°ø»ç, 44

±èÁ¤±â(1981), "°ø°ø ±¤°í Àü´ãÇÒ ÇùÀÇü ÇÊ¿äÇÏ´Ù", ±¤°íÁ¤º¸(1981, 6), Çѱ¹¹æ¼Û±¤°í°ø»ç, 9-10

±èÇü±Ù(1990), "Á¤ºÎ ±¤°íÀÇ ÇöÀç¿Í ¹Ì·¡", ±¤°íÁ¤º¸(1990,5), Çѱ¹¹æ¼Û±¤°í°ø»ç, 55

³ª¼º³²(1975), ½Å¹®±¤°íÀÇ ÁÖ¸ñ È¿°ú¿¡ °üÇÑ ¿¬±¸(¼®»çÇÐÀ§³í¹®), È«ÀÍ´ëÇб³ »ê¾÷¹Ì¼ú´ëÇпø

À±ÈñÁß(1978), "¹ÎÁÖÁÖÀÇ ±¹°¡¿¡ À־ÀÇ °øº¸ ¼±Àü Ȱµ¿", 78½Å¹®¿¬°¨, ½Å¹®¿¬±¸¼Ò, 133-136

À̱âÈï(1983), "ÇØ¿Ü³í´Ü-ÀÌÁ¨ ÇÊ¿¬ÀûÀΠȰµ¿ÀÌ µÈ Á¤ºÎ ±¤°í", ±¤°íÁ¤º¸(1983, 12), Çѱ¹¹æ¼Û±¤°í°ø»ç, 29

Çѱ¹¹æ¼Û±¤°í°ø»ç(1991), °øÀͱ¤°í 10³â ÀÛǰÁý,

Aaker D. A. and J. C. Myers(1982), Advertising Management, Englewood cliffs: Prentice Hall, Inc., 349

Dror Yehezel(1983), Public Policy-making Re-Examined, N.J.:Transation Inc.

Dye T.R.(1981), Understanding Public Policy, N. J. : Pentice-Hall

Easton David(1953), The Political System, N.Y.: Alfred A. Knopf Inc.

Edwards George C. III & Ira Sharkansky (1978), The Policy Predicament, Sanfrancisco:W.H. Freeman, 5-6

Jones, J. Christopher, Design Methods(2nd ed), N.Y.:Van Nostrand Reinhold, 1992

Ogilvy David(1965), The Confession of Advertising Man in Advertising Management Selected Readings, (Harper W. Boyd, JR. and Joseph W. Newman, Ed. Honewood Illinois : Richard D. Irwin. Inc., 273-275

Lasswell H. D. & Kaplan A. (1970), Power and Society, New Haven : Yale University Press, 71

Nimrod Raphael(1967), Comparative Public Advinistration-Overview in Comparative Public Administration, Boston: Allyn and Bacan, 13

´ÙÀ½ ÆäÀÌÁö·Î