Abstract
The evaluation of structural elements of NGO's homepages
Kim, Bong-Chul
Doctoral Student
Dept. of Mass Communication
Graduate School
Hanyang University
The purpose of this study is to evaluate the structural elements of NGO's homepages. The research questions of study are as fellowing:
Research question 1: What is ideal test model to evaluate the elements of NGO's homepages?
Research question 2: What are the characteristics of structural elements specify in each sections?
Research question 3: When each NGO's homepage are compared and contrasted and contrasted, what are the strength and weakness?
In order to answer the questions, this research paper examined the value of campaigns for social improvement, and furthermore discussed the relationship between social improvement and characters of NGO's. Continuously, after considering the relationships of the effective values of internet media with existing media formats, the paper examined the current test model of internet homepages. Moreover, the five specialists carefully evaluated twenty NGO's homepages.
The results of this study are summarized as follows. First of all, for the results of sectional test, the ratings of designs, contents, and interactions were little higher than normal, but navigations were rated lower. Even though, majorities of test results by categories were rated higher, the site map sections were evaluated very pooly.
The results by examining each NGO's were varied. The homepages that evaluated higher than normal in design, content, navigation, and interaction were Citizen's Coalition for Economic Justice(CCEJ), Coalition for Transportation Culture(CTC), Green Korea Unites(GKU), People's Coalition for Media Reform(PCMR) ect. On the other side, Citizen Movement Center for Anti Over-Consumption(CMCAOC), The Korea Solidarity for Anti-Nuclear Movement got pooly in this categories.
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