 |
참고문헌
유필화(1998), 가격정책론, 서울:박영사 Alba, Joseph W. and J. Wesley Hutchinson(1987), "Dimensions of Consumer Expertise," Journal of Consumer Research, Vol.13(M-arch), pp.411-454. Bearden, W.O., D.R. Lichtenstein and J.E. Teel(1984), “Comparision Price, Coupon, and Brand Effects on Consumer Reactions to Retail Newspaper Advertisements," Journal of Retailing, Vol.60(Summer), pp.11-34. Berkowitz, E. N. and J.R. Walton(1980), "Contextual Influences on Consumer Price Responses: An Experimental Analysis," Journal of Marketing Research, Vol.17(August),pp.349-358. Biswas, Abhijit and Edward A. Blair(1991), "Contextual Effects of Reference Prices in Retail Advertisements," Journal of Marketing, Vol. 55(july), pp.1-12. Blair, E. A. and E. L. Landon, J. R.(1981), "The Effects of Reference prices in Retail Advertisements," Journal of marketing, Vol.45(Spring), pp. 61-69. Bobinski, J., S. George, D. Cox & A. Cox(1996), "Retail Sale Advertising, Perceived Retail-er Credibility, and Price Rational." Journal of Retailing, Vol.72(Fall), pp.291-306. Briesch, Krishnamurthi and Mazumdar(1997),"A Comparative Analysis of Reference Pri-ce Models," Journal of Consumer Research, Vol.24(September), pp.202-214. Darke, Peter. R., Jonathan. L. Freedman, and S. Chaiken(1995), "Percentage Discounts, Initial Price, and bargain Hunting: A Heuristic-Systematic Approach to Price Search Behavior," Journal of Applied Psychology, Vol.80(5), pp.580-586. Della Bitta, Albert J., Kent B. Monroe and John M. McGinnis(1981), "Consumer Percepti-on of Comparative Price Advertisement," Journal of Marketing Research, Vol.18, N-ovember, pp.416-427. Dickson, Peter R. and Alan G. Sawyer(1990),"The Price Knowledge and Search of Supermarket Shoppers," Journal of Marketing, Vol.54(July), pp.42-53. Grewal, D. and H. marmorstein(1994), "Market Price Variation, Perceived Price Variation, and Consumers' price Search Decision for Durable Goods," Journal of Consumer Re-search, Vol.21(december), pp.453-460. Kalapurakal, R., P. R. Dickson and J. E. Urbany(1991), "Perceived Price Fairness and Dual Entitlement," Advances in Consumer Research, Vol.18, pp45-47. Kalra, Ajay and Ronald C. Goodstein(1998), "The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity," Journal of Marketing Research, Vol.35 (May), pp.210-224. Kaul Anil and Dick R. Wittink(1995), "Empirical Generralization about the Impact of Advertising on Price Sensitivity and Price," Marketing Scienc, Vol.14, No.3, pp.151-160. Kosenko, R. and D. Rahtz(1988), "Buyer Market Price Knowledge influence on Acceptable Price Range and price Limits," In Advance in Consumer Research, Vol.15, Association for Consumer Research, pp.328-333. Krishna, A.(1992), "The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior," Marketing Science, Vol. 11(Summer), pp.266-286. Lichtenstein, Donald. R., Peter. H. Bloch and W.C. Black(1988), "Correlates of Price Acc-eptability," Journal of Consumer Research, Vl.15(September), pp.243-252. Lichtenstein, Donald, Scot Burton and Eric J. Karson(1991), "The Effect of Semantic Cues on Consumer Perceptions of Reference price Ads," Journal of Consumer research, Vol.18, December, pp. 380-391. Lichtenstein, D. R., S. Burton and B. S. O'Hara(1989), "Marketplace Attributions and Consumer Evaluations of Discount Claims," Psychology and Marketing, Vol.6(Fall), pp.163-180. Liefeld, J. and L. A. Heslop(1985), "Reference prices and Deception in Newspaper Advertising," Journal of Consumer Research, Vol.11(march), pp.868-878. Mayhew, G. E. and R. S. Winer(1992), "An Em-pirical Analysis of Internal and External Reference Prices Using Scanner Data," J-ournal of Consumer Research, Vol.19(Ju-ne), pp.62-70. Mazumdar, T. and S.Y. Jun(1992), "Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds," Marketing Letters, Vol.3(October), pp.441-450. Mazumdar, T. & K. B. Monroe(1992), "Effects of Inter-Store and In-Store Price Comparison on price Recall Accuracy and Confidence." Journal of Reyailing, Vol. 68(Spring), pp.66-89. Mazumdar, T. & K. B. Monroe(1993), "Consu-mer Evaluation of Multiple Single Price C-hange," Journal of Consumer Research, Vol.20(december), pp.441-450. Mazumdar, T. & P. Papatla(2000), "An Investi-gation of Reference Price Segments, Jour-nal of Marketing Research, Vol.ⅩⅩⅤⅡ, May, p.p.246-258. Monroe, K. B. and J. D. Champman(1987), "Frame Effects on Buyers' subjective Product Evaluations," in Advances in Consumer Research, Vol. 14, M. Wallendorf and P. F. Anderson(Eds.), Provo, UT: Association for Consumer Research, pp.193-197. Puto, Christopher(1987), "The Framing of buying Decisions," Journal of Consumer Research, Vol.14 December, pp. 301-315. Rajendran, K. N. and Gerard J. Tellis(1994), "Contextual and Temporal Components of Reference Price," Journal of marketing, Vol. 58, January, pp.22-34. Rao, Akshay R. and Wanda A. Sieben(1992), "The Effect of Prior Knowledge on Price Acceptablity and the Type of Information Examined," Journal of Consumer Research, Vol. 19(September), pp.256-270. Sorce, P. and S. M. Widrick(1991), "Individual Differences in Latitude of Acceptable Prices," In Advance in Consumer Research, Vol.18., Association for Consumer Research, pp.802-805. Urbany, J. E. and P. R. Dickson(1991), "Consu-er Normal Price Estimation: Market versus Personal Standards," Journal of Consumer Research, Vol.18(June), pp.45-51. Urbany, J. E., W. O. Bearden and D. C. Weilbake(1988), "Advertised Comparative Price Effcts on Buyer Perceptions and Behavior: A Model and Empirical Test," in Advances in Consumer Research, Vol.15, M. J. Houston, (Ed.), provo, UT: Association for Consumer Research, pp.335-340. Winer, R. S.(1988), "Behavioral Prospective on Pricing: Buyers' Subjective Perceptions of price Revisited," in Issues in Pricing, T. Devinney(Ed.), Lexington, MA: Lexington Books, pp.35-57. Winer, R. S.(1989), "A Multi-stage Model of Choice Incorpotating Reference Prices," Marketing Letters, Vol.30(August), pp. 350-358. |
 |
 |
 |
 |