Âü°í¹®Çå
±èºÀö(1997), ¡°ºê·£µå ½ºÆ©¾îµå½Ê¡±, ¿ù°£Advertising(9¿ùÈ£),
p. 150.
±èÀ¯°æ(2000), ¡°ºê·£µå °³¼ºÀÇ À¯Çü°ú ¿µÇâ¿äÀο¡ °üÇÑ
¿¬±¸¡±, ¡¶ ±¤°í¿¬±¸ ¡·, °Ü¿ïÈ£, pp. 29 - 53.
±èÁ¤±¸(1998), ¡°ºê·£µå °³¼ºÀ» ÅëÇÑ ±¤°íÀü·« ¿¬±¸¡±,
±¤°íÇבּ¸(Á¦9±Ç 1È£), pp. 37 - 52.
_____ ¾È¿ëÇö(2000), ¡°ºê·£µå °³¼ºÀÇ FCB¸ðµ¨¿¡
µû¸¥ ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸¡±,¡¶±¤°íÇבּ¸¡·, Á¦11±Ç 4È£,pp.65¡85.
±èÃæ±â(1997), ¡°ºê·£µå ¹®Á¦ÀÇ Àü·«Àû ÀÌÇØ°¡ ¼±°á°úÁ¦¡±,
¿ù°£Advertising(9¿ùÈ£), p. 135.
³ëÀå¿À(1994), ¡¶ ºê·£µå ¸¶ÄÉÆÃ ¡·, ¼¿ï : »ç°èÀý.
¾È±¤È£¤ýÀÌÁø¿ë(1997), ¡¶ ºê·£µå ÆÄ¿ö ¡·, ¼¿ï : Çѱ¹¾ð·ÐÀÚ·á°£Çàȸ.
À̵¿±â¤ýÀÌ¿ëÇÐ(1992), ¡¶ ¼ÒºñÀÚÇൿºÐ¼® ¡·, ¼¿ï
: ¹Ú¿µ»ç.
À̵ÎÈñ(1999), ¡¶ ±¤°í·Ð ¡·, ¼¿ï : ¹Ú¿µ»ç.
ÀÌÈ£Àç(1993), ¡°»óÇ¥°³¼ºÀ» ÀÌ¿ëÇÑ ±¤°í¡±, ¡¶ ±¤°í¿¬±¸
¡·, °¡À»È£, pp. 76 - 77.
ÀÌÈ£ÅÂ(1993), ¡°»óÇ¥°³¼ºÀ» ÀÌ¿ëÇÑ ±¤°í¡±, ¡¶ ±¤°í¿¬±¸
¡·, °¡À»È£, p. 82.
Á¶ºÀÁø(1989), ¡°Çѱ¹ÀÎÀÇ °¡Ä¡°ü ºÐ¼®¡±, ¡¶ °æ¿µÇבּ¸
¡·, º½È£, pp. 365 - 395.
ä¼ÀÏ(1998), ¡¶ ¸¶ÄÉÆÃ ¡·, ¼¿ï : ÇÐÇö»ç.
ÇѹÎÈñ¤ýÀå´ë·Ã(1997), ¡¶ ±¤°í°æ¿µ·Ð ¡·, ¼¿ï : ÇÐÇö»ç.
Çã¿õ(2000), ¡°¼ÒºñÀÚ¿Í ºê·£µå°£ °ü°èÇü¼º¿¡ °üÇÑ ¿¬±¸
: °ü°èÀ¯Çü ¹× ¿µÇâ¿äÀÎÀ» Áß½ÉÀ¸·Î¡±, ¼®»çÇÐÀ§³í¹®, Çѱ¹¿Ü±¹¾î´ëÇб³.
Gordon R. Foxall, Ronald E. Goldsmith(1996), Consumer
psychology for marketing, ±è¿Ï¼®¤ýȲÀÇ·Ï, ¼¿ï : À²°îÃâÆÇ»ç.
Henry Assael(1997), Consumer Behavior and Marketing
Action, À±ÈÆÇö, ¼¿ï : ½Ã±×¸¶ÇÁ·¹½º.
Aaker, David A.(1991), Managing Brand Equity, NY
: The Free Press.
Aaker, David A.(1996), Building Strong Brands, NY
: The Free Press.
Biel, Alexander.(1993), Converting Image into Equity.
in Brand Equity and Advertising, David A. Aaker and
Alexander Biel, eds. Hillsdale, NY : Lawrence Erlbaum
Associates.
Blackston, Max. (1993), Beyond Brand Personality
: Building Brand Relationship. in Brand Equity and Advertising
: Advertising Role in Building Strong Brands. ed Dvavid
Aaker & Alexander Biel. NJ ; Erlbaum Associates.
Fournier, Susan (1994), "A Consumer - Brand
Relationship Framework for Strategy Brand Management".
unpublished doctoral dissertation. University of Florida.
_______(1998), "Consumers and Their Brands :
Developing Relationship Theory in Consumer Research",
JCR (Vol. 24), pp. 343 - 373.
Jennifer Aaker¤ýSusan Fournier(1995), "A Brand
as a character, a partner, a person : Three Perspectives
On the Question of Brand Personality", Advances
in Consumer Research Vol. 22, pp. 391 - 394.
Jennifer Aaker¤ýAimee Prolet(1996), "To Thine
Own Self Be True : The Meaning of "Sincerity"
In Brands and Its Impact on Consumer Evaluations, Advances
in Consumer Research, Vol. 23, p. 392.
Jennifer Aaker(1997), "Dimensions of Brand Personality",
Journal of Marketing Research Vol. 34, pp. 347 - 348.
Kapferer, Jean - Noel(1998), Strategic Brand Management,
Kogan page.
Kevin. L. Keller(1993), "conceptualizing, measuring,
and managing customer - based equity", Journal
of Marketing, January, pp. 1 - 22.
Leon G. Schiffman¤ýLeslie Lazar Kanuk(1992), Consumer
Behavior, Prentice Hall.
Milron Rokeach(1973), The Nature of Human Values,
The Free Press.
Malhotra, Naresh K. (1988). ¡°Self Concept and Product
Choice : An Integrated Perspective¡±, Journal of Economic
Psychology, 61. pp. 1 - 28.
Marks, L. J.¤ýOlson, J. C. (1988). ¡°Toward a cognitive
structure conceptualization of product familiarity¡±.
In K. B. Monroe(Ed.). Advances in Consumer Research
(Vol. 8. pp. 145 - 150.). Ann Arbor MI : Association
for Consumer Research.
Plummer, Joseph T. (1985). Brand Personality : A
Strategic Concept For Multinational Advertising. in
Marketing Educators' Conference, NY : Young & Rubicam.
pp. 1 - 31.
Rajeev Batra¤ýJohn G. Myers¤ýDavid. A. Aaker(1996),
Advertising Management, Prentice Hall
Rajeev Batra¤ýDonald R. Lehmann¤ýDipinder Singh(1993),
"The Brand Personality Component of Brand Goodwill
: Some Anthecedents and Consequences", Brand Equity
and Advertising, p. 84.
Richard E. Petty¤ýJohn T. Cacioppo¤ýDavid Schumman(1983),
"Central and Peripheral Routes to Advertising Effectiveness
: The moderating Role of Involvement", Journal
of Consumer Research, Vol. 10, pp. 135 - 146.
Upshow, Lynn(1995), Building Brand Identity, Wiley.
|