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참고문헌
안광호·이진용, 브랜드파워, 한·언, 1997 안광호·한상만·전성률, 전략적 브랜드 관리 - 이론과 응용 - , 학현사, 1999 히라사와 데츠야외/이해선역, 감성 마케팅, 그린비, 1999 Aaker, David A., Building Strong Brands, Free Press, 1996 Aaker, David A. & E. Joachimsthaler, Brand Leadership, Free Press, 2000 Davis, Scott M., Brand Asset Management, jossey- Bass Inc., 2000 Grant, John, The New Marketing Manifesto, Texere Pub., 2000 Harvard Business Review, Brand Management, Harvard Business School Press, 1999 Keller, Kevin L., Strategic Brand Management, Prentice Hall Inc., 1998 Ries, Al, Focus, Harper Collins Pub., 1996 Ries, Al & Laura Ries, The 22 Immutable Laws of Branding, Yeha Pub., 1999 Rosen, Emanuel, The Anatomy of Buzz, Currency Doubleday, 2000 Schmitt, Bernd & A. Simonson, Marketing Aesthetics, Free Press, 1997 Schmitt, Bernd, Experiential Marketing, Free Press, 1999 Temporal, Paul, Branding in Asia, John Wiley & Sons Inc., 1999 Zyman, Sergio & Scott Miller, Building Brand Width, HarperCollins Pub., 2000 LG 주간경제 No. 609, “롱런 브랜드를 만들자”, 2001 |
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