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AbstractA study on the change of Korea broadcasting advertising regulation code
Cho, Byung-Lyang, Ph. D. / Professor,
Dept. of Advertising and Public Relations,
This paper not only examines the contents and structure of Korea Broadcasting Advertising Regulation Code, but also studies the longitudinal changes and characteristics of it. By closely investigating the Korea Broadcasting Advertising Regulation Code, this paper could provide useful theoretical and practical data for the study of advertising regulations in Korea. The results of this study show that the Korea Broadcasting Advertising Regulations have been continuou- sly reinforced and taken concrete shape since 1970s. The characteristics of Regulations were developed from early self-regulations(non-government regulations from media, media associations, and ethic committee) to direct government-regulations. The time of regulations has also been reinforced from post-regulations in 1970s, and pre-regulations by media and post-regulations by government in early 1980s, to pre-regulations by government agency in late 1980s. The contents and structure of regulations have also been increased gradually from early declaratory and ethical articles to strict rules based on law. The other finding of this study is that the contents of regulation code have been changed from early abstract, declaratory and ethical articles to concrete, practical and legal articles in 1990s. |
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