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AbstractA study on the Co-orientation between IR managers and analysts : With focus on communication satisfaction
Eun-Kyong Han, Ph. D. / Assistant Professor,
Dept. of Journalism
The objectives of this study are to understand the co-orientation understanding of communication satisfaction between IR managers and analysts. Nowadays, most of Studies on investor relations have done for effect and present. There haven't been much research about the communication. Specially, the studies on communication satisfaction haven't mostly. This study has designated two groups - IR managers and analysts who are involved in communication to see how they understand and view IR activity by using the co-orientation model. The two groups are the IR communication sender group i.e. IR manager and the IR communication receiver group i.e. analyst. In this study, research about the difference of level of agreement and congruence, accuracy are cond- ucted, and questions for evaluating perception on IR communication are grouped into four categories, which are quantity, quality, channel and timing. In conclusion, IR mangers and analysts have a different agreement for IR information quantity and quality. So, IR managers and analysts must make the effort as a Whole for mutual understanding and communication. However, IR mangers and analysts have a agreement for IR information channel and timing. Analysts have all congruences for four issues, but IR mangers have a congruence for IR information timing. In case of accuracy, IR mangers have a accuracy for IR information timing, but analysts haven't a accuracy for IR information quality. This study has significance in that the difference of perception toward difference of IR communication between the IR mangers and analysts, which were assumed without actual study to date, has been validated. The results of this study will be useful in providing theoretical foundation for the study of IR communication as well as contributing to the production of communication satisfaction's difference in the financial service industry.
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