 |
참고문헌
김석봉 (1996), “제품 관여도에 따른 인터넷 광고특징의 효과에 관한 연구:광고 크기와 문자광고, 그림광고를 중심으로,”연세대학교 경영대학원 석사논문 김주호, 이재문 (2000), 인터넷 매체특성 이해 및 인터넷광고의 효과에 관한 연구“, 금강기획 , 마케팅 전략 연구소 보고서 박창호, 김영진, 곽호완, 이종구, 성경제, 이정모 (1997), “인터넷정보검색에서의 탐색학습과 사용자 전략,” 한국심리학회 1997년 연차 학술대회, pp.483-493. 이두원 (1997), 인터넷 홈페이지 광고의 메시지에 대한 분석 연구: 표현적 스타일과 메시지전략을 중심으로, 광고연구(가을), pp.219-242. 이현우 (1997), “인터넷의 경제적 가치에 관한 연구: 인터넷광고와 사이버 마케팅을 중심으로” 광고 연구 (여름) pp.33-54. 한국광고협회 (1997), 한국의 인터넷과 PC 사용에 대한 설문조사 Babin, Laurie A. and Alvin C. Burns (1997), "Effects of Print Ad Images and Copy Containing Instructions to Imagine on Mental Imagery that Mediates Attitudes," Journal of Advertising, (Fall), 26, pp.33-45. Bellizzi, Joseph A. (2000), "Drawing Prospects to E-Coomerce Websites," Journal of Advertising Research, (January/April),pp.43-53. Bezjian-Avery Alexa, Bobby Calder, and Dawn Iacobucci (1998), "New Media Interactive Advertising Vs. Traditional Advertising," Journal of Advertising Research, (July/August), 23-33. Berthon, P., Pitt, L.F., and Watson, R.T. (1996), "The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency," Journal of Advertising Research, 36, 43-54. Childers, Terry L. and Michael J. Houston (1984), "Conditions for a Image Superiority Effect on Consumer Memory," Journal of Consumer Research, 11 (September), pp.643-651. Cho, Chang-Hoan, John D. Leckenby (2000), "The Effects of Banner Advertisements: Involvement and Click-through," Proceedings from the Association for Education in Journalism and Mass Communication. Clawson, Pat (1993), "Study: Consumers Want Interactive TV," Electronic Media, August 23, 24-25. Dervin, Brenda (1989), Rethinking Communication. London: Sage Publications. Dreze, X and Zufryden, F. (1997), "Testing Web Site Design and Promotional Content," Journal of Advertising Research, 37, 77-91. eAdvertising Report (2000.7.10), http://www.eMarketer.com/ereports/advertising/welcome.htm/ eMarketer (2000.7.10), http://www.eMarketer.com/estats/dailystats/welcome.htm/ dated 2000, July 10 Edelstein, Alex S. (1989). Communication and Culture. New York: Longman Inc. Finn, Adam (1988), "Print Ad Recognition Readership Scores: An Product information Processing Perspective," Journal of Marketing Research, 25 (May), 168-177. Greenwald, Anthony G. and Clark Leavitt (1984),"Audience Involvement in Advertising: Foour Levels," Journal of Consumer Research, 11, 1, pp.581-592. Holbrook, M.B. and Lehmann, D.R. (1980), "The Role of Message Content Versus Mechanical Features in Predicting Recognition of Print Advertisements," Journal of Advertising Research, 20(1), pp.53-62. Hunter, Christopher D. (1996),"The Uses and Gratifications of the World Wide Web,"Manuscript presented at the Depauw University National Undergraduate Honors Conference. Kim, Jungkee (1997), "The Variable Influence of Audience Activity on Media Effects," Communication Research, 24(2), 107-136. Kisielius, Jolita and Brian Sternthal (1984), "Detecting and Explaining Vividness Effects in Attitudinal Judgments," Journal of Marketing Research, 21 (February), 3(10), 29-49. Krugman, Herbert E. (1977), "Memory Without Recall, Exposure with Perception," Journal of Advertising Research, 17(August) 7-12. Krugman, Herbert E. (1965), "The Impact of Television Advertising: Learning Without Involvement," Public Opinion Quarterly, 29, 349-356. Leong, Elaine K., Xueli Huang and Paul J. Stanners(1998), "Comparing the Preference of the Web Site with Traditional Media," Journal of Advertising Research, (September/October), 45-51. Lutz, Richard J. (1977), "An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral Intentions," Journal of Consumer Research, 3 (March), pp.197-208. Lutz, Kathy A. and Richard J. Lutz (1976), "Effects of Interactive Imagery on Learning: Application to Advertising," Journal of Applied Psychology, 62, pp.493-498. Milgram, A.A. (1967), "Verbal Context Versus Visual Compoound in Paired-Associate Learning by Children," Journal of Experimental Child Psychology, 5, pp.597-603. Mitchell, Andrew A. (1986), "Theoretical and Methodological Issues in Developing an Individual Level Model of Advertising Effects," Advertising and Consumer Psychology, Olson, J.C., and K. Sentis, eds., New York: Pareger Publishing Co. 172-196. Mitchell, Andrew A. (1984), "Involvement: A Potential Important Mediator of Consumer Behavior," Advances in Consumer Research, 6, pp.191-196. Mowen, John C. (1988), "Beyond Consumer Decision Making," Journal of Consumer Marketing, 46 (Summer), pp.92-101. Nickerson, R.S. (1968), "A Note on Long-term Recognition Memory for Pictorial Material," Psychonomic Science, 11(1), p.58. Pavio, Allan (1969),"Mental Imagery in Associative Learning and Memory," Psychological Review, 76 (May), pp.241-263. Petty, Richard E. and John T. Caccioppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York, NY:Springer-Verlag. Rethans, Arno J., Tom L. Swasy, and Lawrence J. Marks (1986), "Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-factor Model," Journal of Marketing Research, 23 (February), pp.50-61. Rossiter, J.R. and L. Percy (1980), "Attitude Change through Visual Imagery in Advertising," Journal of Advertising, 11(2), pp. 10-16. Rubin, Alan M. (1994), "Media Uses and Effects: A Uses and Gratifications Perspective,"In J. Bryant & D. Zillmann (eds.), Media Effects: Advances in Theory and Research (pp.417-436), Hillsdale, NJ: Lawrence Erlbaum. Rubin, Alan M. (1991), "Psychological Predictors of Television Viewing Motivation," Communication Research, (August), 18:4, 443-464. Stevenson, Julie S., Gordon C. Bruner II, and Anand Kumar (2000), "Webpage Background and Viewer Attitudes," Journal of Advertising Research, pp.29-34. Unnava, H. Rao and Robert E. Burnkrant (1991), "An Imagery-Processing View of the Role of Images in Print Advertisements," Journal of Marketing Research, 28(May), 226-231. Wright, Peter and Peter C. Rip (1980), "Product Class Advertising Effects on First-Time Buyers'Decision Strategies, "Journal of Consumer Research, 7 (September), pp.176-188. Zaichkowsky, J.L.(1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12 (December), pp.341-352. |
|
|
 |
 |
 |
 |