[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ÇÑ·ÀÏ ¿ùµåÄÅ »çÀÌÆ® ÀÌ¿ëÀÇ °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸

Âü°í¹®Çå

 

°í°æ¼ø(1992), ¡° °¡Ä¡ÀǽÄÀ» Áß½ÉÀ¸·Î º» ´ëÇлýÀÇ ¶óÀÌÇÁ ½ºÅ¸Àϰú ·¹Æ÷Ã÷ ¿ëǰÀÇ ±¸¸ÅÇൿ ºÐ¼®¡±, ¡º ±¤°í¿¬±¸ ¡», 17È£, pp.75-107.

±èÇü¼·, ±è±¤±Ù(2001), ¡° °³Àΰ¡Ä¡¿Í ÇØ¿Ü¿©Ç༱ȣ À¯Çü¿¡ °üÇÑ ¿¬±¸¡±, ¡º ±¤°í¿¬±¸ ¡», 16(1), pp.125-145.

±èÈï±Ô(1998), ¡° Çѱ¹ ¼ÒºñÀÚÀÇ °¡Ä¡Ã¼°è¿¬±¸ : ±Ã±ØÀû °¡Ä¡¿Í ¼Òºñ½Å³äÀÇ °¡Ä¡±¸Á¶¸¦ Áß½ÉÀ¸·Î¡±, ¡º ±¤°íÇבּ¸ ¡», 9(4).

¹ÚÁ¾Áø(2001),  ¡° ÀÎÅÍ³Ý ÀÌ¿ëÇàÅÂ¿Í ½ºÆ÷Ã÷ ¼ÒºñÇà µ¿ÀÇ °ü°è¡±, ¼º±Õ°ü´ëÇб³ ¹Ú»ç³í¹®.

¹èº´·Ä(2000), ¡º ±¸Á¶¹æÁ¤½Ä¸ðµ¨ : ÀÌÇØ¿Í Ȱ¿ë ¡», µµ¼­ÃâÆÇ ´ë°æ, p.3.

ÀÓ¹øÀå(1996), ¡º ½ºÆ÷Ã÷ »çȸÇÐ °³·Ð ¡», µ¿È­¹®È­»ç.

ÇÑÀº°æ(2001), ¡° ½ºÆ÷Ã÷ »çÀÌÆ®ÀÇ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸ : »çÀÌÆ®ÀÇ Æ¯¼º°ú ŵµ¸¦ Áß½ÉÀ¸·Î¡±, ¼º±Õ°ü´ë ¾ð·ÐÁ¤º¸¹®È­¿¬±¸¼Ò, ¡º ¿ùµåÄŰú ¹Ìµð¾î ½ºÆ÷Ã÷ ¡».

Baker, C. & Gronne, P,(1996), ¡° Advertising on the World Wide Web¡±, Unpublished Master"s Thesis, Copenhagen Business School .

Bonet, M.(1969), ¡° Integrational functions of sport in the light of research based on ques-tionnaires¡±, International Reviews of Sport Sociology, 4 .

Brailsford, D.(1991), Sport, Time, and society: The British at Play, New York: Routledge.

Brockmann, D.(1969), ¡° Sport as an integrating factor in the countryside¡±, International Re-view of Sport Sociology, 4 .

Bucher,C.A., & Krotee, M.L.(1998), Mana-gement of Physical Education and Sport, New York: WCB McGrawHill.

Coakley,J.J.(1986), Sport in Society: Issues and Controversies, St. Louis, MO: Times Mirror/Mosby College Publishing.

Dodder, R.A., Fromme, M.L., & Holland, L. (1982), ¡° Psychological Functions of Sport¡±, Journal of Sport Psychology, p . 116 .

Ducoffe, R. H.(1996), ¡° Advertising Value and Adver-tising on the Web¡±, Journal of Advertising Research, 36(5), pp. 21-34.

Eighmey, J.(1997). ¡° Profiling user response to commercial web site¡±, Journal of advertising Research, 37 (May/June) , pp .59-66

Eitzen, D. S. & Sage, G. H(1989), Sociology of Sport, Homewood, Dorsey Press.

Elias, N.(1986), Introduction in N. Elias and E. Dunning(Eds.), Quest for Excitement: Sport and Leisure in the Civilizing Process , New York: Blackwell.

Harris, E.,(1973), Sociology of Sport, Homewood, Dorsey Press.

Hofstede, G.(1991), Culture and Organizations: Software of the mind, Beverly Hills : Sage .

J. Michael Munson(1983), ¡° Personal values: A Cross Cultural Assessment of Self Values and Values Attributed to a Distant cultural stereotype¡±.

Kahle, L.R.(1983), Social Value and Social Change : Adaption to Life in America, New York: Praeger.

Mitchell, A(1983). The nine American life styles, New York : Warner Robert, J. M., & Sutton-Smith, B.(1969), Child Training and Game Involvement, Sport , Culture, and Society, New York : Macmillan .

Rokeach, M. (1968), ¡° The role of value in public opinion research¡±, Public Opinion Quarterly, 32 .______ (1973), The nature of human values, New York : Free Press.

Rychman, R. M., & Hamel, J.(1995), ¡° Male and

 Female Adolescents"Motives Related to Involvement in Organized Team Sports¡±, International Journal of Sport Psychology, 26(3), pp. 383-397.

Sheth, J.N., Bruce I. Newman & Barbara L. Gross(1991), Consumption Value and Market Choice : Theory and Applications, Southwestern Publishing Co.

Spreitzer, E., & Snyder, E.,(1975), ¡° The Psycho- social Functions of Sport as Perceived by the General Public¡±, International Review for the Sociology of Sport , 10, pp. 87-94.

Stevenson, C.L., & Nixon, J. E.(1987), ¡° A Conceptual Scheme of the Social Functions of Sport¡±, In A. Yiannakis, T. McIntyre, M. Melnick, & D. P. Hart(eds). Sport Sociology : Contemporary Themes(2nd ed.), pp. 19-20. Dubuque, IA: Kendal/Hunt.

Sutton Smith, B., & Roberts, J.(1970), ¡°The cross-cultural and psychological of games¡±, In G. Luschen (Ed.), The crosscultural analysis of sport and games Champaign ,IL : Stipes Publishing Company.

Thomsen, M. D.(1996), ¡°Advertising on the Internet¡±, Unpublished Master"s Thesis, University of Westminster, http://www.pg.dk /pg /advertising/thomsen.htm(2000.8.).

Veroff, Joseph, Elizabeth Douvan & Richard A. Kulka(1981), The Inner American, NewYork : Basic Books.

Vinson, D. E.& Munson, J. M.(1976). ¡°Personal values: An approach to market segment ation¡±,In K. L. Bernhardt( Ed.), Marketing 1877-1976 and Beyond , pp. 313-318, Chicago: American Marketing association.

Vinson, D. E., Jerome E. Scott & Lawrence M.

Lamont(1977), ¡° The Role of Personal Values in Marketing and Consumer Behavior¡±, Journal of Marketing, 41(2),pp.44-50.

´ÙÀ½ ÆäÀÌÁö·Î