Âü°í¹®Çå
°í°æ¼ø(1992), ¡° °¡Ä¡ÀǽÄÀ» Áß½ÉÀ¸·Î º» ´ëÇлýÀÇ
¶óÀÌÇÁ ½ºÅ¸Àϰú ·¹Æ÷Ã÷ ¿ëǰÀÇ ±¸¸ÅÇൿ ºÐ¼®¡±, ¡º
±¤°í¿¬±¸ ¡», 17È£, pp.75-107.
±èÇü¼·, ±è±¤±Ù(2001),
¡° °³Àΰ¡Ä¡¿Í ÇØ¿Ü¿©Ç༱ȣ À¯Çü¿¡ °üÇÑ ¿¬±¸¡±, ¡º ±¤°í¿¬±¸
¡», 16(1), pp.125-145.
±èÈï±Ô(1998), ¡° Çѱ¹ ¼ÒºñÀÚÀÇ
°¡Ä¡Ã¼°è¿¬±¸ : ±Ã±ØÀû °¡Ä¡¿Í ¼Òºñ½Å³äÀÇ °¡Ä¡±¸Á¶¸¦
Áß½ÉÀ¸·Î¡±, ¡º ±¤°íÇבּ¸ ¡», 9(4).
¹ÚÁ¾Áø(2001),
¡° ÀÎÅÍ³Ý ÀÌ¿ëÇàÅÂ¿Í ½ºÆ÷Ã÷ ¼ÒºñÇà µ¿ÀÇ °ü°è¡±, ¼º±Õ°ü´ëÇб³
¹Ú»ç³í¹®.
¹èº´·Ä(2000), ¡º ±¸Á¶¹æÁ¤½Ä¸ðµ¨ : ÀÌÇØ¿Í
Ȱ¿ë ¡», µµ¼ÃâÆÇ ´ë°æ, p.3.
ÀÓ¹øÀå(1996), ¡º ½ºÆ÷Ã÷
»çȸÇÐ °³·Ð ¡», µ¿È¹®È»ç.
ÇÑÀº°æ(2001), ¡° ½ºÆ÷Ã÷
»çÀÌÆ®ÀÇ ¸¶ÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸ : »çÀÌÆ®ÀÇ Æ¯¼º°ú
ŵµ¸¦ Áß½ÉÀ¸·Î¡±, ¼º±Õ°ü´ë ¾ð·ÐÁ¤º¸¹®È¿¬±¸¼Ò, ¡º ¿ùµåÄŰú
¹Ìµð¾î ½ºÆ÷Ã÷ ¡».
Baker, C. & Gronne, P,(1996),
¡° Advertising on the World Wide Web¡±, Unpublished Master"s Thesis, Copenhagen Business
School .
Bonet, M.(1969), ¡° Integrational functions
of sport in the light of research based on ques-tionnaires¡±,
International Reviews of Sport Sociology, 4 .
Brailsford,
D.(1991), Sport, Time, and society: The British at
Play, New York: Routledge.
Brockmann, D.(1969), ¡°
Sport as an integrating factor in the countryside¡±,
International Re-view of Sport Sociology,
4 .
Bucher,C.A., & Krotee, M.L.(1998), Mana-gement of Physical Education and Sport, New York:
WCB McGrawHill.
Coakley,J.J.(1986), Sport in Society:
Issues and Controversies, St. Louis, MO: Times Mirror/Mosby College Publishing.
Dodder, R.A., Fromme, M.L., & Holland, L. (1982), ¡° Psychological Functions of Sport¡±, Journal
of Sport Psychology, p . 116 .
Ducoffe, R. H.(1996),
¡° Advertising Value and Adver-tising on the Web¡±,
Journal of Advertising Research, 36(5), pp. 21-34.
Eighmey, J.(1997). ¡° Profiling user response to commercial
web site¡±, Journal of advertising Research, 37 (May/June) , pp .59-66
Eitzen, D. S. &
Sage, G. H(1989), Sociology of Sport, Homewood, Dorsey
Press.
Elias, N.(1986), Introduction in N. Elias and
E. Dunning(Eds.), Quest for Excitement: Sport and Leisure
in the Civilizing Process , New York: Blackwell.
Harris, E.,(1973), Sociology of Sport, Homewood, Dorsey
Press.
Hofstede, G.(1991), Culture and Organizations:
Software of the mind, Beverly Hills : Sage .
J. Michael
Munson(1983), ¡° Personal values: A Cross Cultural
Assessment of Self Values and Values Attributed to a
Distant cultural stereotype¡±.
Kahle, L.R.(1983),
Social Value and Social Change : Adaption to Life in
America, New York: Praeger.
Mitchell, A(1983). The
nine American life styles, New York : Warner Robert,
J. M., & Sutton-Smith, B.(1969), Child Training
and Game Involvement, Sport , Culture, and Society,
New York : Macmillan .
Rokeach, M. (1968),
¡° The role of value in public opinion research¡±, Public
Opinion Quarterly, 32 .______ (1973), The nature
of human values, New York : Free Press.
Rychman, R.
M., & Hamel, J.(1995), ¡° Male and
Female Adolescents"Motives Related to Involvement
in Organized Team Sports¡±, International Journal of
Sport Psychology, 26(3), pp. 383-397.
Sheth, J.N.,
Bruce I. Newman & Barbara L. Gross(1991), Consumption
Value and Market Choice : Theory and Applications, Southwestern
Publishing Co.
Spreitzer, E., & Snyder, E.,(1975),
¡° The Psycho- social Functions of Sport as Perceived
by the General Public¡±, International Review for the
Sociology of Sport , 10, pp. 87-94.
Stevenson,
C.L., & Nixon, J. E.(1987), ¡° A Conceptual Scheme
of the Social Functions of Sport¡±, In A. Yiannakis,
T. McIntyre, M. Melnick, & D. P. Hart(eds). Sport
Sociology : Contemporary Themes(2nd ed.), pp. 19-20.
Dubuque, IA: Kendal/Hunt.
Sutton Smith, B., & Roberts,
J.(1970), ¡°The cross-cultural and psychological
of games¡±, In G. Luschen (Ed.), The crosscultural
analysis of sport and games Champaign ,IL :
Stipes Publishing Company.
Thomsen, M. D.(1996),
¡°Advertising on the Internet¡±, Unpublished
Master"s Thesis, University of Westminster, http://www.pg.dk /pg /advertising/thomsen.htm(2000.8.).
Veroff, Joseph, Elizabeth
Douvan & Richard A. Kulka(1981), The Inner American,
NewYork : Basic Books.
Vinson, D. E.& Munson,
J. M.(1976). ¡°Personal values: An approach
to market segment ation¡±,In K. L. Bernhardt( Ed.),
Marketing 1877-1976 and Beyond , pp. 313-318, Chicago:
American Marketing association.
Vinson, D. E., Jerome
E. Scott & Lawrence M.
Lamont(1977), ¡° The Role of Personal Values in
Marketing and Consumer Behavior¡±, Journal of
Marketing, 41(2),pp.44-50.
|