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Á¤Ã¢¸ð (2002). ¿Â¶óÀÎ ºê·£µå Ä¿¹Â´ÏƼ Ãæ¼ºµµ°¡ ºê·£µåŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ ¿¬±¸. ¼­¿ï´ëÇб³ ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®.

ÇѰè¼÷ (2001). ºê·£µå Ä¿¹Â´ÏƼ ¸ôÀÔÀÇ ¼º°ú¿Í °áÁ¤¿äÀÎ. °í·Á´ëÇб³ ´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®.

Albert M. Muniz & O's Guinn. (2001). Brand Community. Journal of Consumer Research, 27 (March).

Gil McWilliam. (2000). Building stronger brands through onlin communities. Sloan Management Review.

Helge Thorbjornsen et al. (2002). Building brand relationships online : a comparison of two interactive applications. Journal of Interactive Marketing.

James H.Mcalexander et al. (2002). Building Brand Community. Journal of Marketing Research(66).

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