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AbstractThe Impact of Organizational Characteristics and Perceptions toward Crisis Management on the Acceptance of Crisis Management StrategiesCha, Hee-won(Professor, School of Communication,
Ewha Womans University)
The purpose of this study was to empirically verify the impact of organizational and environmental characteristics on the acceptance of crisis management strategies. Also the study explored how perceptions toward crisis management influence the organization’s decision-makings related to crisis management. The crisis management strategies include crisis preparation strategies, team-related approaches, media strategies, and the organizational system. The Web-based survey was conducted with the 300 Korean corporations. The response rate was 37 percent (111 corporations). The result showed that both organizational variables and perceptions toward crisis management affected the intention of accepting crisis management strategies. The number of employees and revenues have positive effects on the acceptance of crisis management strategies. However, perceptions toward crisis management had stronger effects on the level of acceptance than organizational and environmental characteristics. Other research implications into the real world were discussed.
Key words : crisis management strategies, organizational and environmental characteristics, crisis perceptions |
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