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1) ±ÇÁذæ, "ÃËÁøÀü·«À¸·Î½áÀÇ °øÀÍÄ·ÆäÀÎÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È", ¼®»çÇÐÀ§³í¹®, ¼­°­´ë, 1986.

2) ¹®È­¹æ¼Û, "¾ÈÀüº§Æ®¸¦ ¸Ê½Ã´Ù." »çº¸¡¸¹®È­ ¹æ¼Û¡¹, 1986.

3) ¼­°­´ë ¾ð·Ð¹®È­¿¬±¸¼Ò, "°øÀͱ¤°í ÁÖÁ¦¿Í ³»¿ë¿¡ ´ëÇÑ Æò°¡ ¿¬±¸," 1984.

4) ¼±¿ìµ¿ÈÆ, "°ú¼Òºñ¿Í »çȸ ¸¶ÄÉÆÃ", ¡¸±¤°í¿¬±¸¡¹, 1991, °¡À»È£, Çѱ¹¹æ¼Û±¤°í°ø»ç.

5) ÀÌÁ¾¼®, "Çѱ¹°øÀͱ¤°íÀÇ È¿À²¼º Á¦°í¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, È«ÀÍ´ë, 1986.

6) Çѱ¹¹æ¼Û±¤°í°ø»ç ±¤°í¹®È­¿¬±¸¼Ò Á¶»çºÎ, "°øÀͱ¤°í È¿°úÁ¶»ç", °øÀͱ¤°í 1987-1988, Çѱ¹¹æ¼Û±¤°í°ø»ç, 1988.

7) È«ºÎ±æ, "ºñ¿µ¸®Á¶Á÷ ¸¶ÄÉÆÃ°ú »çȸ ¸¶ÄÉÆÃ", ¼­¿ï, ÀÌÈ­¿©ÀÚ´ëÇб³ ÃâÆÇºÎ, 1988.

8) Karen F. A. Fox & Philip Kotler, "The Marketing of Social Causes ; Thc First 10 year", Journal of Marketing, (Fall, 1980).

9) Mckenna, Regis, "Marketing Is Everything", Havard Business Review, vol. 69, (Jan.- Feb.,1991).

10) Philip Kotler and Sidney J. Levy, "Broadening thc Concept of Marketing" , Journal of Marketing, vol. 33, (Jan. 1969).

11) Philip Kotler and Gerald Zaltman, "Social Marketing : An Approach to Planned Social Change" , Journal of Marketing, vol. 35, (July, 1971).

12) Philip Kotler, "Marketing for Nonprofit Organization" (Englewood Cliffs, N.J., Prentice-Hall, Inc., 1975).

13) Philip Kotler and Eduardo L. Roberto, "Social Marketing Strategies for Changing Public Behavior" New York, The Free Press, (1989).

14) William Lager and Eugene Kelley, "Social Marketing; Perspectives and Viewpoints, Homewood, ILL, Rechard D. Irwin, Inc., (1978).

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