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1) ±ÇÁذæ, "ÃËÁøÀü·«À¸·Î½áÀÇ °øÀÍÄ·ÆäÀÎÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È", ¼®»çÇÐÀ§³í¹®, ¼°´ë, 1986.
2) ¹®È¹æ¼Û, "¾ÈÀüº§Æ®¸¦ ¸Ê½Ã´Ù." »çº¸¡¸¹®È ¹æ¼Û¡¹, 1986.
3) ¼°´ë ¾ð·Ð¹®È¿¬±¸¼Ò, "°øÀͱ¤°í ÁÖÁ¦¿Í ³»¿ë¿¡ ´ëÇÑ Æò°¡ ¿¬±¸," 1984.
4) ¼±¿ìµ¿ÈÆ, "°ú¼Òºñ¿Í »çȸ ¸¶ÄÉÆÃ", ¡¸±¤°í¿¬±¸¡¹, 1991, °¡À»È£, Çѱ¹¹æ¼Û±¤°í°ø»ç.
5) ÀÌÁ¾¼®, "Çѱ¹°øÀͱ¤°íÀÇ È¿À²¼º Á¦°í¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, È«ÀÍ´ë, 1986.
6) Çѱ¹¹æ¼Û±¤°í°ø»ç ±¤°í¹®È¿¬±¸¼Ò Á¶»çºÎ, "°øÀͱ¤°í È¿°úÁ¶»ç", °øÀͱ¤°í 1987-1988, Çѱ¹¹æ¼Û±¤°í°ø»ç, 1988.
7) È«ºÎ±æ, "ºñ¿µ¸®Á¶Á÷ ¸¶ÄÉÆÃ°ú »çȸ ¸¶ÄÉÆÃ", ¼¿ï, ÀÌÈ¿©ÀÚ´ëÇб³ ÃâÆÇºÎ, 1988.
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10) Philip Kotler and Sidney J. Levy, "Broadening thc Concept of Marketing" , Journal of Marketing, vol. 33, (Jan. 1969).
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13) Philip Kotler and Eduardo L. Roberto, "Social Marketing Strategies for Changing Public Behavior" New York, The Free Press, (1989).
14) William Lager and Eugene Kelley, "Social Marketing; Perspectives and Viewpoints, Homewood, ILL, Rechard D. Irwin, Inc., (1978).
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